Why Website Traffic Is Almost Dead Today

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 11 March 2026

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

Neil and Eric break down how AI search is crushing publisher traffic, why informational content is losing, and where transactional SEO still wins. They unpack search everywhere optimization, local AI model economics, Mac Studio RAM needs, and Intercom’s Fin turnaround from slowing SaaS growth to a major AI pivot. A sharp episode on adapting fast, measuring revenue over traffic, and using creative destruction to stay ahead in AI marketing. Key takeaways AI search is killing informational traffic Transactional SEO still drives revenue Intercom’s AI pivot shows how brands survive Chapters (00:00) AI traffic collapse (01:01) Informational vs transactional SEO (03:31) ClickFlow AI SEO break (04:04) Search everywhere adaptation (05:16) Local AI model costs (06:50) Mac Studio RAM for AI (08:27) Intercom AI pivot (13:26) Creative destruction strategy (20:13) AI hiring and staying ahead

Transcript

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0:00.0	using only 20% of your business data is like dating someone who only texts emojis first of all
0:06.3	that's annoying and second you're missing a lot of context but that's how most businesses operate today
0:12.0	using only 20% of their data unless you have HuffSpot where all the emails call logs and chat
0:18.3	messages turn into insights to grow your business.
0:21.3	Because all that data makes all the difference.
0:24.1	I would know because I use HubSpot at my company.
0:26.9	Learn more at HubSpot.com.
0:29.4	So Neil, let me show you this table over here.
0:31.3	You actually hit on one of the topics I have here.
0:33.9	So check this out.
0:35.0	So this guy over here, Danny Critchon, Critchton,
0:39.9	Danny Critchton post this.
0:41.2	So he says, no discussion of tech media
0:43.0	can get past this basic traffic fact.
0:45.6	In the AI world, Google and social no longer refers to traffic,
0:48.9	which means that the vast majority of readers
0:50.5	just never find you in the first place.
0:51.9	Here's the analysis over here.
0:53.5	Right.
0:53.7	So you see digital trends. Peak traffic 8.5 million in 2024, March, 2024.
0:59.5	January 26, 264,000. Wow.
1:02.5	90% decline, right? Remember ZDNet? 7.6 million visits per month, February, 2024,
	...

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