I'm very excited to share this recording with you guys, which happened at our conference,

SaaSopin.com, with over 100 speakers, all founders of B2B SaaS companies. We have a very high bar

for what speakers share on stage. So you're going to enjoy this episode where we dive deep into

revenue graphs, real tactics, and real growth metrics.

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

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All right, we've got a cozy little crowd. We'll keep it a little informal. I'll also share

for the video. So the talk today is about why velocity is the number one, and I believe

increasingly the only sustainable advantage when building a startup. So the key areas are one, why that's the case.

It's because there's so much opportunity in the market, more resources,

meaning there's a lot more competition.

I mean, just out there we're seeing three companies that are competitors of my company,

vendor, and I should have introduced myself, Ariel Diaz, co-founder and chief

strategy officer at Vendor. Before that, I was three-time founder and CEO, including a company

called Blissfully, which did SaaS Management, merged with Vendor about a year ago, two other

companies before that. And so first is the fact that there's so much opportunity and resources

out there makes for a lot of competition, which is part two.

And then three is, philosophy is the only thing that helps you stay ahead of that competition.

So first off, opportunity is so abundant primarily because there's been an explosion of capital coming in the last few years.

This has slowed down more recently, but we're still seeing, you can call it, zero interest rate phenomenon,

...