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SaaS Interviews with CEOs, Startups, Founders

Sniper Targeting: Tactics your competition doesn’t know about, even with the 2021 LinkedIn changes

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 30 May 2023

⏱️ 20 minutes

🧾️ Download transcript

Summary

Transcript

Click on a timestamp to play from that location

0:00.0

I'm very excited to share this recording with you guys, which happened at our conference,

0:04.3

SaaSopin.com, with over 100 speakers, all founders of B2B SaaS companies. We have a very high

0:10.7

bar for what speakers share on stage. So you're going to enjoy this episode where we dive deep

0:14.9

into revenue graphs, real tactics, and real growth metrics.

0:25.7

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

0:30.1

If you'd like to subscribe, go to getlatka.com.

0:34.2

We've published thousands of these interviews, and if you want to sort through them quickly by

0:38.3

revenue or churn, cack, valuation, or other metrics, the easiest way to do that is to go to

0:43.9

gitlatka.com and use our filtering tool. It's like a big Excel sheet for all of these

0:48.4

podcast interviews. Check it out right now at gitlatka.com.

0:57.0

Thanks for the warm introduction. I hope everybody can hear me well.

0:59.0

Okay, okay.

1:01.0

I guess I'm the last one today, and I did not expect that people here.

1:05.0

So really appreciate all your support, especially as I come all the way from the Netherlands.

1:09.0

And we're going to talk today about sniper targeting.

1:12.6

So before I start, I just want to know do we have some power users here,

1:16.6

some LinkedIn power users?

1:19.6

Just raise your hands.

1:20.6

Who's leveraging LinkedIn for lead generation?

1:23.6

Who's actually leveraging LinkedIn to create content? You have people who create content on LinkedIn?

1:30.3

Or people who recruit and use LinkedIn to attract candidates.

1:34.3

Okay, this will be really great for all of you.

...

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