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The Science of Success

Why Ugly Criminals Are 2X As Likely To Go To Prison

The Science of Success

Matt Bodnar

Self-improvement, Social Sciences, Business, Science, Entrepreneurship, Education

4.61.1K Ratings

🗓️ 9 February 2016

⏱️ 35 minutes

🧾️ Download transcript

Summary

This week we are continuing our new miniseries within "The Science of Success" called "Weapons of Influence". This is the fourth episode in a six-part series based on the best selling book Influence by Robert Cialdini. If you loved the book, this will be a great refresher on the core concepts. And if you haven't yet read it, some of this stuff is gonna blow your mind. So what are the 6 weapons of influence? -Reciprocation -Consistency and Commitment -Social Proof -Liking Bias -Authority -Scarcity Each one of these weapons can be a powerful tool in your belt - and something to watch out for when others try to wield them against you. Alone, each of them can create crazy outcomes in our lives and in social situations, but together they can have huge impacts. Today’s episode covers the fourth weapon of influence: Liking Bias. In it, we'll cover what made Joe Girard the greatest car salesman of all time; how Tupperware grew their sales to 2.5 million per day; and why uglier criminals are more than TWICE as likely to go to jail; and much more. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0

Welcome to the Science of Success. Introducing your host, Matt Bodner.

0:10.0

Welcome to the science of success. I'm your host Matt Bodner. I'm an

0:17.7

entrepreneur and investor in Nashville, Tennessee, and I'm obsessed with the

0:21.9

mindset of success and the psychology of performance.

0:25.0

I've read hundreds of books, conducted countless hours of research and study,

0:30.0

and I'm going to take you on a journey into the human mind and what makes peak performers tick.

0:35.7

With a focus on always having our discussions rooted in psychological research and scientific

0:42.2

fact, not opinion.

0:45.6

Today, you're going to learn what made Joe Gerard the greatest car salesman of all time.

0:52.9

How Tupperware grew their sales to $2.5 million a day,

0:58.5

and why uglier criminals are more than twice

1:01.6

as likely to go to jail, as well as much more.

1:05.0

Because the science of success has taken off like a rocket chip since launch.

1:09.0

With more than 80,000 downloads, we made the front page of New and Notworthy on iTunes, and much more. and one lucky listener. Just text Smarter that's SM A R T-E-R-T-E-R-R to 4-2 to be entered to win. And if you've been listening and loving the podcast, please leave us an awesome review and

1:37.6

subscribe on iTunes. It helps spread the word so more people can master the science of success.

1:43.0

This is the fourth episode in a six-part series on the science of success

1:48.0

titled Weapons of Influence and based on the best-selling book

1:52.0

Influence by Robert Chaldini. of influence and based on the best-selling book,

1:52.6

Influence by Robert Chaldini.

1:55.0

Each of these weapons of influence

1:56.7

are deeply rooted and verified by experimental psychology

2:00.6

research, which you're about to get a ton of amazing examples of.

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