WHY THIS REP CHOOSE B2B SALES OVER ALL THE OTHER ALTERNATIVES
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
4.8 β’ 1.2K Ratings
ποΈ 27 April 2026
β±οΈ 49 minutes
ποΈ Recording | iTunes | RSS
π§ΎοΈ Download transcript
Summary
Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
FAQ:
- 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
- OFFICE HOURS EVERYΒ OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
- UNLIMITED 1-ON-1'SΒ ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
- FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
- ALL CONTENT IS VIDEO BASED AND SELF PACED
- I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
- YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.
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Email me additional questions: briangburns@me.com
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β SAMPLE EMAIL TO EXPENSE THE COURSE
MGR,
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I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
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They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and
would like your help in expensing the course.
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It would pay for itself if I closed only one new deal of $X value.
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Please let me know by Friday if I can move forward with this 1 year course.
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Thanks,
ME
Here are some student interviews from the courses:Β
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Audible 30 day Free Trial:
http://www.audibletrial.com/BrutalTruth
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Transcript
Click on a timestamp to play from that location
| 0:00.7 | Today's interview is a great case of what I call New Smart versus Old Smart, or how they work together. |
| 0:09.2 | Now, let me define it. Old Smart is what we grew up with. Most of you went to school, elementary school, high school, where you went to a building at a certain time, sat in certain seats, |
| 0:23.4 | listened to lectures, questions, case studies, took a test to determine if you knew that stuff. |
| 0:31.0 | Now, part of that was just the structure. |
| 0:35.0 | The structure meaning you go to a building. |
| 0:37.2 | You're not at home in front of your |
| 0:38.5 | computer or TV. They take away all the distractions, make you sit in a seat, make you behave and be |
| 0:46.9 | quiet, and listen to them. And they didn't really tell you why you needed this other than |
| 0:53.2 | you have to pass it to listen to more |
| 0:55.3 | stuff from them. Now, is there anything wrong with this? No, a lot of us need it. Certainly as children, |
| 1:01.7 | we don't have the self-discipline, the curiosity, the drive to go learn about history or to learn |
| 1:09.7 | about math. It doesn't really apply to us. We want to eat, |
| 1:14.2 | play, and have fun. Now, as we become adults, we tend to go into college, which has pretty much |
| 1:21.0 | the identical structure, but a little bit more freedom. But then we go into work and we take a job |
| 1:27.4 | and we have to learn a whole bunch of other |
| 1:29.9 | stuff and sometimes the company gives us some level of training on this. |
| 1:35.5 | Now, I'll give you my origin story, which is kind of the new smart, meaning that there isn't |
| 1:42.6 | either a school available or it's too expensive, it's too far away, |
| 1:48.6 | the times don't work, whatever it is, you want to take a different route, or they just haven't |
| 1:55.6 | matured that content to the point of teaching it, which was my case when I kind of get out of high school |
| 2:04.5 | and I end up working at this factory, tiny little factory, and one of the machine that we |
| 2:12.3 | built had a computer in it. |
... |
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