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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

HOW TO WIN THE LARGE ENTERPRISE DEAL WITH CONFIDENCE

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 β€’ 1.2K Ratings

πŸ—“οΈ 29 April 2026

⏱️ 47 minutes

🧾️ Download transcript

Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

  • 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
  • OFFICE HOURS EVERYΒ  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
  • UNLIMITED 1-ON-1'SΒ  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
  • FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
  • ALL CONTENT IS VIDEO BASED AND SELF PACED
  • I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
  • YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

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Email me additional questions: briangburns@me.com

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β€” SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

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I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

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They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

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It would pay for itself if I closed only one new deal of $X value.

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Please let me know by Friday if I can move forward with this 1 year course.

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Thanks,

ME

Here are some student interviews from the courses:Β 

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Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

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Transcript

Click on a timestamp to play from that location

0:00.0

In sales, all we hear about is dogged hard work, determination competitiveness.

0:06.1

And that's a big part of it.

0:08.8

But when I'm learning from these great salespeople is there's another part of it that's a motivator.

0:15.5

It's the solving of the problem.

0:17.7

It's the curiosity in what the client is up against. It's trying to dervel or

0:26.3

the mystery of how to get a large deal done, how to help a company, a customer out, and get

0:34.6

that transaction and transformation that we both want, complete it.

0:40.9

And this is a great motivator for great salespeople.

0:45.1

Now, most salespeople get stuck in the talking about what it is they do, how's it work,

0:49.9

how's it better, how much are you going to save your ROI?

0:53.9

And the thing we miss about sales is that it's kind of all of that.

1:00.8

It's up to us as the chefs of the deal, of the project managers, of the orchestrators,

1:08.3

of the conductors of the deal to pick out what ingredients and what levels

1:15.1

at what time and in what way we should use them. Sounds complicated? Well, that's why they call it

1:21.7

the complex sale. But when you're able to have that curiosity, that becomes the craving, your passion, the motivator for you to do that, to figure it out.

1:36.0

And today's guest has got a great background.

1:39.3

What's turning out to be the most popular or consistent degree in salespeople psychology and his father was a

1:48.9

psychiatrist or psychologist and that curiosity that his dad had kind of transitioned or transformed

1:57.0

his son and some early Girl Scout cookie selling also helped. But listen to the

2:05.0

differentiators, the drivers, the passions, the curiosities, the cravings that this rep has.

2:13.5

And see if you can develop that in you. Don't look for just innate things, things that are

2:19.0

already there because you chose this career. If it's not a great fit, okay, move on. But if it is

...

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