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Perpetual Traffic

Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part Two)

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 18 February 2025

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Super Bowl ads: they can be brilliant, they can be cringeworthy, and sometimes, they can just make you question everything. Welcome to part two where Ralph and Lauren go all in on the weirdest, most awkward, and most controversial ads of the year. From Coffee Mate’s disturbing tongue commercial to Tubi’s bizarre cowboy skin-hat fiasco, they break down which brands took big swings and which ones completely missed. Plus, they dig into the politics creeping into the Super Bowl, the unexpected Ontario ad (yes, Canada bought a Super Bowl slot), and the massive flex that was Tom Brady’s $2M watch deal. Whether you love ads, hate ads, or just want to know which ones made Ralph’s skin crawl, this is a breakdown you don’t want to miss.

Chapters:

  • 00:00:00 – The Return: Ralph & Lauren Take on Round 2
  • 00:00:39 – The Ads That Made Us Cringe (Seriously, Why?)
  • 00:02:27 – Effective But Uncomfortable: Ads We Hated but Remembered
  • 00:05:49 – Tugging at the Heartstrings: The Emotional Plays That Hit (or Missed)
  • 00:13:45 – When Ads Get Political: The Ontario Ad, Trump, and More
  • 00:19:26 – The Biggest Letdowns: Ads That Flopped Hard
  • 00:25:01 – What We Learned: Key Marketing Takeaways from Super Bowl 2025

LINKS AND RESOURCES:


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Transcript

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0:00.0

Hey, it's Ralph here. Let me tell you about a lifestyle brand that we recently worked with where they grew their revenue by 49.8% year over year and hit eight figures in top line revenue for the very first time in their history. And they are now on track for 25 million in revenue in 2025. We are so excited to be working with this company.

0:23.8

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0:29.2

It re-reduced their unattributed traffic by 90%.

0:34.3

That's right.

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They're unattributed, direct, unknown traffic that probably frustrates

0:39.7

the hell out of you over in GA4 or one of those other crappy attribution tools. We reduced

0:45.1

that unattributed traffic by 90 percent, uncovered $850,000 in hidden revenue and scaled their

0:52.7

ad spend by over 3x.

0:55.0

These results are not magic.

0:57.2

The results of clean, accurate data and a system designed for today's privacy world

1:02.6

where everybody is trying to block your data.

1:05.1

If you want to see these kinds of results for your business, reach out and let's make it happen.

1:09.1

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Head on over to tier 11.com forward slash apply.

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1:29.0

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1:34.8

That's why they work directly with developers to get exclusive discounts of 80 to 90%

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Some of the biggest names in tech like Mailchimp, Zapier, Dropbox, all got their start on

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App Sumo and with a rotating selection of hundreds of tools, the ones that you're using

...

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