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Perpetual Traffic

Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part One)

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 14 February 2025

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Super Bowl ads aren’t just commercials—they’re a cultural moment, a case study in brand impact, and a $7 million gamble for 30 seconds of airtime. In this episode, Ralph and Lauren break down the best, the worst, and the most effective ads from this year’s game. From Wanda Sykes flipping the script on shock marketing to Tom Brady’s Duracell-powered longevity, they chat about what worked, what flopped, and what brands should do after the big game to keep the momentum going. Whether you’re here for the ads, the strategy, or just to hear Ralph admit that Lauren might be funnier than him, this one’s for you. Stay tuned for part two coming soon!

Chapters:

  • 00:00:00 – Perpetual Traffic Enters the Chat
  • 00:00:47 – Football? Or Just an Ad Delivery System?
  • 00:03:42 – Why Super Bowl Ads Are Basically the Oscars for Marketers
  • 00:04:08 – Kendrick Lamar, X’s & O’s, and a Halftime Show Divided
  • 00:06:19 – Shock, Awe, and Millions of Ad Dollars at Play
  • 00:08:56 – The Most Talked-About Commercial (Hint: Boobs & Wanda Sykes)
  • 00:12:33 – Did Novartis Just Win the Super Bowl? Or…?
  • 00:17:18 – Post Malone, Shane Gillis & Bud Light’s Redemption Arc
  • 00:20:43 – NASCAR's Big Swing & The Demographic They’re Betting On
  • 00:26:29 – Tom Brady, Duracell, and the Most Unexpectedly Brilliant Ad
  • 00:28:57 – Wrapping It Up: The Ads That Worked, The Ones That Flopped

LINKS AND RESOURCES:

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

...

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