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Eater's Digest

Why There Will Never Be A Second Franklin BBQ (Aaron Franklin)

Eater's Digest

Vox Media Podcast Network

News, Food, Comedy, Arts, News Commentary, Improv

4.4902 Ratings

🗓️ 14 August 2017

⏱️ 63 minutes

🧾️ Download transcript

Summary

Aaron Franklin is the pitmaster behind Franklin Barbecue, the Austin barbecue restaurant that has had Texans and tourists lining up since it opened in 2009. Despite the high demand, Franklin is adamant about never opening up a second location, and on this week’s episode, he chats with hosts Helen and Greg about why that’s the case and how he’s expanding his business in a different way. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Hey, welcome to the Eater Upsell, part of the Vox Media Podcast Network.

0:03.4

I am one of your two co-host, Helen Rosner, and my other co-host, Greg Moribito, is here, as always.

0:08.6

The two of us, every Monday morning, show up in your podcast listening device in conversation with one of the smartest

0:14.1

coolest most interesting people in the world who is usually a food person and we

0:17.8

usually talk to them about food and this week in keeping with that expectation,

0:23.2

Greg and I are talking with Aaron Franklin,

0:26.1

who you may know as the name over the door

0:28.4

of Franklin Barbecue in Austin, Texas,

0:30.8

roundly considered to be the best barbecue restaurant in the entire world.

0:35.4

Aaron Franklin is a profit of meat and he's with us to talk about the secrets of

0:41.0

smoking cows over wood and why there will never be another Franklin

0:45.3

barbecue and basically what it's like to be a guy at the top of his game.

0:51.5

It's a pretty great conversation.

0:53.0

Stick with us.

0:55.0

And yeah, so actually before we get to Aaron Franklin Helen,

0:59.0

there's something I wanted to chat with you about.

1:01.0

Oh man, I love chatting. Hit hit me up. Okay so I was thinking

1:05.2

about this category of restaurants so I think this will be familiar to you is it's like a neighborhood kind of place. It's like a neighborhood pub that has like

1:17.8

kale salad, burgers, you know, something with Saracha on it. maybe there's like some oysters and

1:23.7

cocktails and yeah like a sufficiently trend-aware neighborhood dinner spot.

1:29.6

Yes exactly maybe there's a roast chicken maybe there's an Edison bowl, that kind of thing. I was thinking that these restaurants are always like, okay, they're not, I can't think of anyone that I've been to that has like a point of view and is exciting you know they're just kind of whatever and they're kind of everywhere I've traveled a little bit in the last year and I feel like there's one of these in every city or in every kind of trendy neighborhood of every city, but they're all kind of boring same and they're all kind of boring.

2:03.2

And I was just thinking like what we need is like a term

...

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