Why The Way You're Using Social Media Is Wrong
15 Minutes to Freedom
Ryan Niddel
3.6 • 1.5K Ratings
🗓️ 16 October 2019
⏱️ 21 minutes
🧾️ Download transcript
Summary
We've all been caught up in it at some point or another. I'm absolutely including myself in this as well. The numbers game found within social media has trapped even the best of us in a meaningless chase. Whether it's likes, comments, followers, or whatever other metric you choose, we become fixated on these numbers that don't actually mean anything at all. As business owners, the only thing we should be focused on when it comes to social media is building tribe and making conversions. Today I'm here to provide some tactical information that is sure to cultivate relationships, build trust, and ultimately create customers.
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Transcript
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| 0:00.0 | Hello good morning and happy Wednesday my friend today we are talking about why you are |
| 0:04.8 | wasting your time on social media and what to do about it now this is an overall |
| 0:11.5 | blast from this episode stating that social media is bad and it's the devil. |
| 0:15.6 | What this is going to dive into is the way that you are actually using it is completely wrong for how you're going to grow your business. |
| 0:25.0 | You see I don't know about you but in my world it was a numbers game social media. |
| 0:32.0 | Right, how many followers was a verified account. How quickly could I go out and add people to my Facebook page to make |
| 0:45.8 | sure I hit the 5,000 limit? What can I do to trump up and make sure I was a top person inside of LinkedIn. |
| 0:56.0 | Do any of these sound familiar to you? |
| 0:57.8 | Maybe it was just me. |
| 1:01.0 | I know it wasn't, but I'll say it was make you maybe feel a little bit better. |
| 1:07.0 | You see what's happened inside of social media has been this correction that has been going on behind the |
| 1:15.0 | scenes for quite some time and it's been a correction that maybe only I'm |
| 1:20.6 | experiencing. |
| 1:27.0 | You see as I pulled back from certain social media channels, specifically Instagram, |
| 1:29.0 | and I pulled back from Instagram |
| 1:31.0 | because of really three specific reasons. |
| 1:35.0 | Reason number one, I don't believe that the majority of my ideal client, i.e. my avatar, I do not believe they spend the majority of their time on my Second reason is between buying friends, buying followers, what would be three and half |
| 1:58.2 | or four years ago, and paying two different services for what I was told and services would really be an appropriate, |
| 2:04.9 | two different quote unquote agencies to help increase the reach of my content. |
| 2:11.1 | I realized that all those followers were trash. |
| 2:14.0 | And so my engagements throttled. It's not really there. |
| 2:18.0 | And the third reason is, because I believe we should focus on one specific content delivery mechanism and truly weaponize it. |
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