3.6 • 1.5K Ratings
🗓️ 14 October 2019
⏱️ 18 minutes
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This following statement might trigger some of you. No one on social media cares about you. No one cares about your highlight reel. All people actually care about is what you can do for them. On today's episode I'm going to demonstrate how nailing down what your target avatar wants will allow you to create a content calendar that delivers exactly what they need. Check below to see the phenomenal results I've seen by spending no money at all within Facebook.
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0:00.0 | Good morning and happy Monday. I hope your weekend was phenomenal as mine was. |
0:06.0 | And mine started out really, really well because on Thursday of last week, |
0:10.0 | I got an email from Facebook. Now if you're in the business world and |
0:16.5 | you're listening to this sometimes those emails from Facebook are the |
0:19.2 | kiss of death right an ad accounts getting shut down your ad wasn't approved there's all types of things that come from those emails but my email was incredibly positive |
0:28.7 | I'm gonna share with you why and how you can replicate the same reason why it was so good. |
0:35.0 | So I sit here, excited from the past weekend. |
0:41.0 | Things went well, right? |
0:44.0 | Started on a high note with that email I got on Thursday. |
0:46.0 | And the email that I got on Thursday was nothing more |
0:50.0 | than the follow-up email that Facebook sends from a business page about the |
0:57.3 | results from the actions you took over the past month. And I'm sitting here looking at it, right? |
1:05.0 | And I literally have it pulled up on my phone |
1:07.0 | to make sure I don't misquote anything right now. |
1:10.0 | See, my business page has a whopping, maybe 6,000 people that are following it. |
1:15.2 | And certainly both you and I know much like your page. There's no chance all 6,000 people |
1:19.7 | are seeing anything that I share. |
1:22.4 | Right, if we're lucky inside the Facebook world, you get maybe 2%, maybe 3. |
1:27.0 | Right, so being, you know, a mathematical wizard as I am, 10% of 6,000 is,600 so 1% would be 60. So maybe 120 to 180 |
1:37.3 | people. That would be normal. That's probably close to what you're seeing. Maybe on the high side you get |
1:44.6 | five or six percent. Either way, Facebook isn't showing our content to everyone. And so with those |
1:51.9 | 6,000 people, my post-reach last month was 26,000 people, up 442 percent over the previous month. My post engagements were 9.8,000, up 76% over the previous month. |
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