So we're going to talk about why the Threads launch was a masterclass in product marketing.

And so as of this recording, Threads came out basically three, four days ago or so.

And I, we're going to talk about why we thought the way they went about this is probably a template for how new apps will be launched in the future to slow down other social media platforms.

And the big thing that they did, which was really, really smart,

they integrated into the community that they already had

and they made it super easy to get mass

distribution. That's why it was a genius move. It was hey we want to go after

Twitter we want their market if you end up just creating another social app, and I think they

try to go after Twitter a few times, right, Eric? And it never worked, and now they're just like,

let's keep us simple. They don't even own threads.com. It's threads

net by the way and they're just like just make it where people on

Instagram which is one of their most popular apps that people are

super engaged on click a button and boom they can end up popping up something that's similar to

Twitter and they knew that people who use Twitter, you know, yes they use

Instagram, they use Snap, they may use Facebook and LinkedIn etc. They don't want to all in one app that does everything they like the

Twitter app for what it is so they created something similar to that just does that because it already

works but they made it super simple and easy for anyone to

on board and they also did it during a perfect time because a lot of people have

issues not law some people have issues with Twitter and the way Elon's running things.

And I'm not saying that's right or that's wrong, but you can see a lot of interviews like

him being interviewed by BBC and people complaining about Twitter and I'm not saying he's

doing a bad or a good job.

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