All right. So we're going to break down the anatomy of a one million view TikTok video that we did.

So Neil, do you know what video this was? Neil, there's even a follow-up on TikTok.

No, but if I had a guess, it would be around the boats around Mr. Beast.

Correct. So that video, we posted it on Instagram.

And by the way, Neil, I did even collab on that one, meaning I didn't share him as a collaborator or else it would have gotten even more reach.

But that one got about 200,000 views on Instagram.

And then I threw it on our little marketing school YouTube channel as a short.

And that YouTube channel only has like 6,500 subscribers right now.

That got about 70 or 80,000 views or so, which is the biggest one by far for our channel.

And then when I threw it on our marketing school TikTok, it got a million views on it.

And so Neil and I are going to break down why we think it was successful.

We both have our theories here. So Neil, do you want to talk about that video first or you want me to talk about it?

You can go for it. You're the one who broke it down during the podcast at the second.

Yeah. So I basically told a story around the Mr. Beast video that went from he broke down the difference between a $1 boat versus a billion dollar boat.

And he kind of just leveled out from there. So I broke down the story around it and that video.

And now I guess we can go into the theory around it. So.

Yeah. So the reason I think it went viral is because it's just an interesting topic that people wanted to learn about.

People want to know what you get from $1,000, $1,000, $10,000, $100,000.

And he also had some cool celebrities in his video. We didn't, of course.

But just breaking down what you can get for a dollar versus a billion dollars and how the boats look different.

This is an interesting viral topic and funny enough, Eric, I believe you did add me as a collaborative on Instagram.

And I told him I don't want to collaborate on it.

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