Threads Is Generating 8.3X More Engagement Than Twitter

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 10 July 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Neil Patel and Eric Siu talk about why Meta’s Threads is getting a lot of attention right now and how you should maximize it for your brand. TIME-STAMPED SHOW NOTES: [00:00] - Is Threads better than Twitter? [01:31] - Neil Patel performed an engagement disparity test between Threads and Twitter. [02:20] - What is the reason behind the current surge in attention towards Threads? [04:10] - How can you maximize Threads’ organic reach as a brand-new platform [05:30] - You’re missing a lot of things if you’re not using Threads This podcast is on our Youtube Channel. Watch it here: https://youtu.be/Qyckt7WXTxA Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil's ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	All right, so we are going to talk about how Threads is generating 8.3x more engagement than
0:06.4	Twitter.
0:07.4	So I'm going to let Neil take this one away.
0:09.7	So I've been traveling when Credds first came out but...
0:13.4	Dreds, not Treds.
0:15.8	What did you say?
0:16.5	Threads not Treds.
0:18.0	That's what I said, no?
0:18.9	She said Treads.
0:20.0	All right, I'll go with you.
0:21.3	So, um, I was traveling when threads first came out and for the first few days I wasn't on and my team signed me up.
0:29.7	Then over the weekend I started using it and it became a rabbit hole for me because anything that's new and marketing
0:35.2	I kind of just get addicted and I spend a little bit too much time on so I probably spent three four hours
0:40.0	easily over the weekend and I wasn't just looking at my account because I
0:45.1	started posting some of the same stuff I post on Twitter and LinkedIn on
0:48.2	threads to see the difference in engagement and I was mainly comparing Twitter
0:52.4	with threads and then I started looking at all these engagement. And I was mainly comparing Twitter with Threads.
0:53.4	And then I started looking at all these other people that are on
0:57.6	threads that are also on Twitter, which is the majority of the people.
1:00.8	And I also started looking at the content that they're posting on threads versus
1:04.0	Twitter and funny enough a lot of people are posting the same type of content not
1:08.1	everyone and I started comparing their follower ratios because most people don't have the same amount of
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.