All right, so we are going to talk about how Threads is generating 8.3x more engagement than

Twitter.

So I'm going to let Neil take this one away.

So I've been traveling when Credds first came out but...

Dreds, not Treds.

What did you say?

Threads not Treds.

That's what I said, no?

She said Treads.

All right, I'll go with you.

So, um, I was traveling when threads first came out and for the first few days I wasn't on and my team signed me up.

Then over the weekend I started using it and it became a rabbit hole for me because anything that's new and marketing

I kind of just get addicted and I spend a little bit too much time on so I probably spent three four hours

easily over the weekend and I wasn't just looking at my account because I

started posting some of the same stuff I post on Twitter and LinkedIn on

threads to see the difference in engagement and I was mainly comparing Twitter

with threads and then I started looking at all these engagement. And I was mainly comparing Twitter with Threads.

And then I started looking at all these other people that are on

threads that are also on Twitter, which is the majority of the people.

And I also started looking at the content that they're posting on threads versus

Twitter and funny enough a lot of people are posting the same type of content not

everyone and I started comparing their follower ratios because most people don't have the same amount of

...