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Marketing School - Digital Marketing and Online Marketing Tips

Why The Threads Launch Was A Masterclass In Product Marketing #2523

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 11 July 2023

⏱️ 7 minutes

🧾️ Download transcript

Summary

In this episode, Neil Patel and Eric Siu talk about product marketing lessons you should learn from Threads. TIME-STAMPED SHOW NOTES: [00:00] - Why launching Threads is a genius move and the future [01:30] - The conditions that made Threads a record-breaking social media platform [03:36] - Key lessons we should learn from Threads [05:07] - What will happen if Threads go global? This podcast is on our Youtube Channel. Watch it here: https://youtu.be/_jEs2WXAUbo Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil's ad agency Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0

All right, so we're going to talk about why the threads launch was a masterclass in product

0:04.7

marketing.

0:05.7

And so as of this recording, threads came out basically three, four days ago or so.

0:11.0

And I, we're going to talk about why we thought the way they went about this is probably

0:16.5

a template for how new apps will be launched in the future to slow down other social media

0:22.6

platforms.

0:23.6

We got a special message from our sponsor.

0:27.5

If you want to rank higher on Google, you got to look at your paid speed time.

0:31.7

The faster your website loads, the better off you are.

0:34.8

With Google's Corvital update, that makes it super, super important to optimize your site

0:39.5

for low time.

0:41.0

And one easy way to do it is use the host that Eric and I use dream host.

0:45.5

So just go to dream host or Google it, find it, check it out, and it's a great way to

0:50.5

improve your low time.

0:53.4

Just a quick note from our sponsor, single grain.

0:55.7

So single grain is an ad agency that is owned by yours truly.

1:00.6

And we mainly focus on helping companies grow their traffic and revenue.

1:04.2

So if you need ad agency help, you can go there and also if you're looking for a marketing

1:07.6

job, you can check out our careers page.

1:09.7

There's just single grain.com and without further ado, over to the episode.

1:16.3

And the big thing that they did, which was really, really smart, they integrated it into

1:21.3

their community that they already had and they made it super easy to get mass distribution.

...

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