Why The Internet Changed How Brands Are Built | A 2008 NYC Street Keynote

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing

4.8 • 18.3K Ratings

🗓️ 19 November 2020

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today’s episode is a classic keynote that I gave on the streets of NYC back in 2008. In this talk, I discuss how the internet fundamentally changed business and removed barriers for so many to gain direct access to the consumer. I give a lot of advice in this episode that with context, is still highly applicable to the world today. Enjoy! Let me know what you thought.

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Transcript

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0:00.0	This is the Gary V. Audio Experience.
0:05.0	So, a couple things I want to talk about.
0:07.0	First and foremost, I want to talk about hustle.
0:11.0	And no better example of hustle than what just happened.
0:15.0	Right? We had a situation.
0:17.0	It didn't totally work out.
0:19.0	We improvised and changed the game.
0:21.0	And we're still able to deliver to the community.
0:24.0	This is something I do all the time with Wine Library as a retail company
0:28.0	when a lady opened order to case of
0:31.0	Beringer White Zin Fendell in December two years ago in Westchester
0:35.0	and FedEx fucked it up.
0:37.0	And she called the store complaining that we were going to ruin her Christmas
0:41.0	because she didn't have her Beringer White Zin Fendell
0:44.0	during a hailstorm.
0:46.0	When while everybody was in chaos trying to figure out what to do,
0:49.0	I just grabbed the case and drove to her house.
0:52.0	That's caring about your community.
0:54.0	This tonight instead of saying,
0:56.0	I'm fucking nobody paid for tickets tonight.
0:58.0	It's not like anybody really lost anything.
1:00.0	Massimal livers upset.
	...

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