Testing doesn't work if you don't do it.

And I totally get why we, you and me included don't do it more.

Because either we think that testing a different variable,

let's say on our sales page or our thank you page or in our email sequence

might not yield that much of an improvement.

And we don't know necessarily just how good or how bad conversion rates are currently in our

business compared to what they should be, right? We have a feeling. Maybe we're busy. Actually, we are

busy. I'm busy. Shoot. Are you busy? And so our brains decide that spending the resources on testing then doesn't feel like a wise move.

Or we've tested before and happen to get marginal improvements or even worse, the test yielded worse results. And so now our brains are telling us that

future tests won't be worth our time. But how do we actually know?

How do we actually know what will or won't work in a future test? Can we see the future? And these are just some of like the stories our brains tell us, right?

And by the way, if you haven't heard my voice before, hi, I'm Quajjo, I'm the new host of the Art of Online Business podcast.

You can find out where the old host, Rick Mulready, went down in the descriptions below.

I've linked up an episode where he shares about his new AI venture.

It's not so new now. It's already like six months old, more actually.

But also there's an episode down there where he interviews me and I promise you you'll still get by listening and subscribing to this podcast

the same tips and tricks and strategies and behind-the-scenes

looks that will help you grow your business, your online course or membership, from low six

figures to high six figures and beyond. So I'm going to tell you about a quote that really

gives some good perspective on testing. It's from this book that I'm going to tell you about a quote that really gives some good perspective on testing.

It's from this book that I'm holding up right here called Think Again by Adam Grant.

And that link to this book, it's an Amazon link, is in the description below.

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