Why Speakers Need To Be Good Copywriters (And How To Become Better) with Ray Edwards
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 29 March 2016
⏱️ 35 minutes
🧾️ Download transcript
Summary
What’s the link between copywriting and public speaking? On today's episode of The Speaker Lab my good friend Ray Edwards joins us to answer that question.
Ray is one of the most successful copywriters in the industry and he shares how having solid copy helped him create a thriving speaking career. His early career days were in radio: as a DJ and in the corporate side.
However he had the foresight to see the possibilities of the Internet and left to pursue online marketing, promotions and copywriting. Later his success in the online world would lead him into public speaking, a pursuit we talk more about on this episode.
Today, Ray offers his advice on how to use copywriting in the most effective way for your speaking business, how to test out your ideas, and how to integrate persuasion into your career. Listen in to hear all of that and so much more on this episode of The Speaker Lab!
THE FINER DETAILS OF THIS SHOW
- The three different types of speakers, according to Ray.
- What is price anchoring and how can you use it?
- The seven keys to more powerful copywriting.
- What is the "so what" test?
- How to approach selling as a shepherd, not a wolf.
- What is P.A.S.T.O.R and how can you use it to help you?
- The importance of representing the client well.
- How to get a great testimonial from a employer.
- And much, much more!
EPISODE RESOURCES
- Ray Edwards' web site
- Ray's media kit
- Ray's gift to you!
- Ray Edwards on Twitter
- Ray Edwards on Facebook
- Ray Edwards on Instagram
- Ray Edwards on LinkedIn
- Reserve your spot for The Speaker Lab Live webinar!
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
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Transcript
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| 0:00.0 | Hey, friend, are you looking for ways to book more paid speaking gigs? |
| 0:03.7 | Well, of course you are. |
| 0:04.4 | Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website. |
| 0:27.2 | This training is free. |
| 0:28.1 | It's live and we offered a few times a week so you can find a time that works best for you. |
| 0:32.5 | All you got to do is head over to thespeakerlab.com slash get booked. |
| 0:36.3 | That's all one word. |
| 0:37.2 | Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked |
| 0:39.3 | and register right now. We look forward to seeing you on the live training. |
| 0:47.7 | Hey, what's on my friend? Grant Baldwin here. Welcome back to the speaker lab podcast. Hope you're doing |
| 0:52.0 | well. Hope you're having a great day. We are on episode 27 today. |
| 0:55.6 | Got a great show for you today. Today we're going to be talking with my buddy Ray Edwards. Now, if you haven't heard Ray, Ray is one of the smartest guys, maybe the best guy in the galaxy. I'm going to go that far. I was going to stay on the planet, but we're going to take it a step further and go with the galaxy is the best guy that I know for copywriting. And if you're not |
| 1:14.3 | familiar with Ray, he's worked |
| 1:15.7 | with major clients. He's done copywriting for people like Tony Robbins, right? Like some big wig people, |
| 1:21.6 | some big wig speakers. So he really, really knows his stuff. And part of what I really, really |
| 1:26.1 | like about Ray is he's really good at |
| 1:29.1 | taking copywriting and breaking it down into frameworks, like really, really practical step-by-step |
| 1:35.2 | application for various types of industry. And so Ray actually, he and I, we walk through in this |
| 1:40.7 | episode and this conversation, talking about for a speaker how you can use |
| 1:45.1 | copywriting and how to use it effectively. And so we talked about how not only you should use |
| 1:49.2 | it on your website and on your sales page and anything that you're really offering as a speaker, |
| 1:53.3 | but also we talk about how you take copywriting and kind of rather we oftentimes think of |
... |
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