I'll just say one of my friends recently was hanging out at a SpaceX party with a bunch of

SpaceX engineers, okay?

One of the engineers just had a baby recently, okay?

So she was on maternity leave.

She came back and then she quit.

She promptly quit.

Why do you think she quit?

Because she didn't want to work the hours.

She can't take it anymore, right?

It's like she thought she could come back and work the 70, 80, 90, 100 hours plus, but she couldn't. And the thing with Elon is he has extremely high standards. He's going to work so hard he expects you to work that hard, which is fine. Those are his standards, right? But it's very hard to sustain that, especially when it's not your own business, too. And so for some people, like, your mission is so hard, like, you can drag them for like nine years or so. But at a certain point, there's going to be a breaking point. But I thought that was just interesting. Like, this is a whole, like, the, SpaceX is great mission and everything, but it's not for everyone all the time. And so. I have a buddy who worked at SpaceX dude his wife had a kid then they

had a second kid and then he left and now he works at Boeing and I said why'd you make the

move and he said the hours were too much for me trying to raise a family so I'm I picked Boeing

because I could get paid well and work life balance work life balance yeah work life balance is work life balance is a thing well I raise a family, so I picked Boeing because I could get paid well. And work-life balance. Work-life balance. Yeah. Work-life balance is a thing. I got to tell you a funny story about my relative who's an agent. I'll tell you at lunch during our business lunch. An agent? A real estate agent? No, no, no. An agent for the government. Oh, okay. I'll tell you later.

Yeah.

So anyway, on that note, let's talk about how we're going to modify our marketing in 2026.

So we're getting close to the end of the year.

How we're revamping our marketing for 2026.

Maybe let's talk about how our experiments have gone recently. So we've talked about our long-form YouTube experiments, our short-form experiments. We can talk about how our experiments have gone and then we can move into how we're revamping. Sure. Yeah, because we've done a whole year worth of experiments. You want to start with long-form video or video stuff, video marketing first. Yeah. So I actually just started this again.

And you know, you and I, we,

I think we go to the same place to record still, the studio in Century City. No, I don't go there. You don't go to anymore. So I still go to this studio. I don't want to spend the money. That's good. That's good. So that's another thing we should talk about too on the spending piece.

But I was reading off the teleprompter

and I had like multiple people scripting

...