What's Working For Us In Marketing Right Now?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 4 December 2025

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric share real-world B2B marketing strategies for 2025 and 2026, covering how to buy failing SEO tools to drive traffic, scale corporate webinars, double down on product-led growth, and use live events and paid speaking engagements to fill your pipeline. They break down AI SEO, social content hooks, enterprise sales psychology, and Peter Thiel’s “one thing” focus so you can drive more revenue and help clients hit their KPIs. Key takeaways: Scale B2B leads through events, corporate webinars, and strategic speaking engagements. Use AI SEO and content collabs to compound organic growth. Win enterprise deals by focusing on buyer KPIs and promotions. Chapters: 00:00 Buying products instead of ads 00:24 Acquiring failing SEO tools 00:44 Corporate webinars for B2B leads 01:29 In-person events and live streaming 02:35 Paid ads, PLG, and expansion 03:26 Conference luncheons and wrong events 04:00 B2B SaaS events and collabs 04:24 AI SEO, webinars, and social content 05:22 Hooks, captions, and social reach 06:11 Sponsoring events and paying to speak 08:17 Repurposing podcasts into infographics 09:23 Peter Thiel’s one-thing focus 10:27 Executive KPIs and revenue focus 11:24 Product growth without marketing 12:19 CEO vs operator responsibilities 12:56 COO profitability test in 2026 14:17 Enterprise sales hack with peer pressure 15:26 Closing by aligning with KPIs 16:25 Helping clients get promoted 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

Transcript

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0:00.0	One marketing experiment that we're running is instead of spending money directly on ads, spend that money to acquire the property that already has the visitor base or user base that uses the product, even if they don't-
0:13.9	That's a continuing strategy for you.
0:15.0	Yeah, we've been doing that for years, but we're going back to it.
0:17.9	Yeah.
0:18.0	Like, I don't know the company name.
0:20.1	I think we just bought something for $30,000.
0:23.6	We reviewed the product.
0:25.5	Product was great.
0:26.4	We're like, cool.
0:27.4	Demolish it, has users integrate it and move on because it was cheaper to do that
0:32.6	than it is to send traffic to ads and get that.
0:37.2	You can try to buy a lot of these failing SEO tools in the next few years. send traffic to ads and get that audience.
0:37.7	You can start to buy a lot of these failing SEO tools in the next few years if they don't work out.
0:42.7	Because they're not adapting.
0:43.5	Yeah.
0:44.7	And another thing that we've been doing on our marketing is corporate webinars.
0:50.5	So when I say corporate webinars, we now do outreach to corporations about interesting topics that we know that they'll want to hear about.
0:59.7	And we usually, bless you.
1:01.1	We usually do that around planning because a lot of corporations, you know, when their cycles are over because they're publicly traded.
1:10.5	So reach out to people in marketing and offer, you know,
1:14.9	virtual webinars just to their own teams for free.
1:20.0	And we've been doing a lot.
	...

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