Why Some Companies Last and Others Don’t

HBR IdeaCast

Harvard Business Review

Leadership, Entrepreneurship, Communication, Marketing, Business, Business/management, Management, Business/marketing, Business/entrepreneurship, Innovation, Hbr, Strategy, Economics, Finance, Teams, Harvard

4.4 • 1.9K Ratings

🗓️ 23 May 2013

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

Michael Raynor, director at Deloitte Services LP and coauthor of the HBR article "Three Rules for Making a Company Truly Great."

Transcript

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0:00.0	If you work with early career professionals, my colleagues at
0:03.8	HPR have a great new podcast for you. It's called New Here. Think of it like the
0:08.4	Young Professional's Guide to Building a Meaningful Career on your own terms.
0:11.9	Share New Here with the Young Professionals in your life. a meaningful career on your own terms.
0:12.8	Share new here with the young professionals in your life.
0:15.9	Listen for free wherever you got your podcasts.
0:18.6	Just search new here. Welcome to the HBO Idea Cast from Harvard Business Review. I'm Sarah Green. I'm talking today
0:35.2	with Michael Rayner, a director at Deloitte Services LP. He's the co-author of the
0:40.4	HBO article Three Rules for Making a Company Truly Great, and his book is called The Three Rules,
0:46.4	How Exceptional Companies Think.
0:48.3	His co-author on both of those is Mumtaz Ahmed at Deloy, Chief Strategy Officer.
0:53.2	Michael, thanks for joining us.
0:54.4	My pleasure.
0:55.8	So one of your rules is about competing on price.
0:58.6	And it seems like it would be possible to interpret that
1:02.0	as, for instance, maybe there's no room in the sector
1:05.1	for a Walmart or for maybe a family dollar.
1:07.8	How do stores like that that do seem to serve the low end of the spectrum survive in your
1:12.1	framework?
1:13.0	Yeah, and it's a good question.
1:14.3	And to my mind at least, it speaks to how one wants to define the industry
1:19.1	that you're competing in.
	...

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