Why So Many Emerging Giants Flame Out

HBR IdeaCast

Harvard Business Review

Management, Business/marketing, Strategy, Entrepreneurship, Business/management, Hbr, Finance, Marketing, Communication, Innovation, Teams, Business, Business/entrepreneurship, Economics, Harvard, Leadership

4.3 • 1.9K Ratings

🗓️ 27 February 2014

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

John Jullens of Booz & Company says multinationals from China and other emerging markets must learn to innovate and manage quality while remaining nimble.

Transcript

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0:00.0	If you work with early career professionals, my colleagues at
0:03.8	HPR have a great new podcast for you. It's called New Here. Think of it like the
0:08.4	Young Professional's Guide to Building a Meaningful Career on your own terms.
0:11.9	Share New Here with the Young Professionals in your life. a meaningful career on your own terms.
0:12.8	Share new here with the young professionals in your life.
0:15.9	Listen for free wherever you got your podcasts.
0:18.6	Just search new here. Welcome to the HBR Ideacast. From Harvard Business Review, I'm Andy O'Connell.
0:34.8	I'm joined on the phone today by John Julens,
0:37.4	a partner at Booz-in company and co-leader of the firm's
0:40.0	engineered products and services practice in China.
0:43.0	John, welcome to the program.
0:45.0	Thanks, Andy.
0:46.0	Thanks for having me.
0:47.0	You've written a fascinating article titled How Emerging Giants Can Take On the World.
0:52.0	It appears in the December 2013 issue of HBR and in it
0:56.7	you make a couple of counterintuitive points about big corporations and emerging markets.
1:00.8	But first, since there's so much in the news lately about
1:04.9	slowdowns in China and slowdowns in other emerging markets, John, I'd like to ask
1:09.9	you about that. What's happening? are we seeing something fundamental changing in
1:13.1	emerging markets no i don't really think so i think what's happening with
1:16.8	emerging markets right now is mostly driven by the investment community
1:20.6	uh... so i think it is hot money that's been flowing in and now out of emerging markets.
	...

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