Why Smart Money Is Moving Into Non-Food Franchises in 2025 with Jon Ostenson

Entrepreneurs on Fire

John Lee Dumas

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4.8 • 4.1K Ratings

🗓️ 31 May 2025

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jon Ostenson is a top 1 percent Franchise Broker, Consultant, Investor, and Author of the book 'Non-Food Franchising'. Jon is CEO of FranBridge Consulting, an Inc 5000 company. draws on his experience as a former Inc. Franchise President and Multi-Brand Franchisee in serving his clients.

Top 3 Value Bombs

1. Non-sexy is the new sexy. The best franchise opportunities aren’t trendy, they’re recession-resilient and rooted in everyday needs like home services, senior care, and wellness.

2. Franchising vs. buying a business. Many aspiring entrepreneurs spend years chasing existing businesses. Franchising can offer a faster, proven path with built-in support and less risk.

3. You don’t need millions. Most franchise opportunities range from 150K – 400K and can be funded through SBA loans or retirement accounts, making business ownership accessible.

Checkout their website, schedule a discovery call and download the book Non-Food Franchising for free - FranBridge Consulting

Sponsor

DeleteMe - Take control of your data and keep your private life private by signing up for DeleteMe. Get 20 percent off your DeleteMe plan when you go to JoinDeleteMe.com/eofire and use promo code EOFire at checkout.

Transcript

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0:00.0	Boom. Shake the room, Fire Nation. JLD here and welcome to Entrepreneurs on Fire, the only
0:07.8	daily show interviewing the world's top entrepreneurs seven days a week. Today we'll be breaking
0:12.8	down why smart money is moving into non-food franchises in 2025. To drop these value bombs,
0:18.9	I are brought to John Austin Sand into Eofier Studios. John is a top
0:22.1	1% franchise broker-consultant investor and author of the book, Non-Food Franchising. He is the CEO of
0:28.0	Fran Bridge Consulting, an Inc. 5,000 company and draws on his experience as a former Inc.
0:32.9	Franchise president and multi-brand franchisee and serving his clients. And today we'll be chatting about
0:37.8	who is getting involved in franchising and why. We'll also talk about the cost to launch a franchise
0:42.4	and the funding options available. Some examples of great franchises that are crushing it right now
0:47.5	and oh so much more. And a big thank you for sponsoring today's episode goes to John and our sponsors.
0:53.9	Take control of your data and keep your
0:56.1	private life private by signing up for Delete Me. Now at a special discount for our listeners.
1:02.4	Today, get 20% off your Delete Me plan when you go to join DeleteMe.com slash EOFire and use promo
1:10.6	code EOFIRE at checkout.
1:14.0	John, say what's up to Fire Nation and share something that you believe about becoming successful
1:19.9	that most people disagree with. Fire Nation, we are old friends and it is so good to be back with you
1:27.1	today. And, you know,
1:29.0	something about becoming successful. I was talking with a client just yesterday and he said,
1:33.4	John, I wish I'd started a business a year ago, two years ago. And, you know, it reminded me,
1:37.9	oftentimes people forget that you have to make some hard decisions along the way, especially
1:41.8	in the beginning. And, you know, starting a business, that, that's hard, right? You know, it takes work, it takes effort, it takes a mental commitment to it,
1:48.9	you know, but you have to work backwards. And it reminded me of a quote, easy decisions,
	...

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