Here's how shorts can crush your YouTube long-form performance.

So there's a guy over him.

His name's Jack Settlement, sports creator.

He abandoned a YouTube count that had nearly 600,000 subscribers and he started over from scratch. So now he's got a new channel.

It has 20,000 subscribers, but it's all long-form videos only. And so it's a fraction of the old

one, right? But his videos are getting way more views from

tens of thousands to more than 100,000 on the rivalry between India and Pakistan and

cricket right he used to have like a bunch of short form stuff talking about attending or like mascot getting like beer

pulled up poured on them or whatever but the main thing now is just like dude

there's a lot of people saying that shorts actually harm me your channel and I was talking to a YouTube guy the other day and

Josh Josh is amazing so Josh works with George Gammie or so Ken McGuroy

He's like dude your YouTube channel's pathetic and like what do you mean? he's like, dude, your YouTube channel is pathetic.

I'm like, what do you mean?

He's like, do you do all the short form stuff?

You do like these long form, like interviews with people where you talk about like dating or

whatever.

And I'm like, tell me more, right right and he's giving it to me hard and

this guy's like 21 years old and he's like no man like do you do so much

interesting stuff in business I was like okay tell me how you do it with your

clients he's like first of all the short form kills the channel. I don't care about short form at all. He's like,

you should be getting at least two to three million views per month on long form. Like, tell me more, right? And then he then he's like look all I do with my clients is I sit with them and I

understand I listen to their sound bites so you and I were doing let's hear on calls for five days

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