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Marketing School - Digital Marketing and Online Marketing Tips

SEO workflows that 10x your speed and save on headcount, Old marketing that still crushes today, Is it worth submitting to your business to the Inc 500 and for other awards?, and more

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 19 September 2024

⏱️ 18 minutes

🧾️ Download transcript

Summary

In episode #2824, Eric Siu and Neil Patel discuss the integration of AI in SEO workflows, traditional marketing strategies that remain effective, the importance of critical view of awards and recognition in marketing, the challenges of hiring in the current economic climate and the role of AI in enhancing business operations. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) SEO workflows that 10x your speed and save on headcount (03:05) Old marketing that still crushes today (07:59) Analyzed 41 DTC sites and 3.8% of the buyers were people who saw the site over a year ago (09:58) Is it worth submitting your business to the Inc 500 and for other awards? (13:46) Anthropic launches Claude Enterprise plan to compete with OpenAI (17:31) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0

Let me tell you about some SEO workflows that TEDx your speed and save on a head count.

0:04.0

I don't think we've talked about this before. Have you guys been doing this? We, um, we've been building out these

0:08.8

agentic workflows, right? And what that means is, let's say an SEO manager.

0:12.6

So an SEO manager has a lot of jobs.

0:14.3

There's keyword research, there's technical work,

0:16.9

there's competitor analysis, there's all this stuff you need to do, right?

0:20.0

And so first we map out all the jobs to be done

0:22.0

from an SEO manager.

0:22.8

Okay, don't worry, I won't bore you.

0:24.5

And then the next step is, okay, within those jobs, what do we need to do?

0:27.6

So for example, with SEO need to update, consolidate, prune your content, right?

0:33.1

So we made an agent for consolidating content.

0:35.0

So to scan your Google search console

0:36.4

and then next it'll look at the URLs

0:38.0

and look at relevant URLs and he'll figure out what's combined.

0:40.6

And then I'll say, okay, push just to human so so a human can quickly review and then I'll push it out and then I'll just keep moving through other workflows that we have.

0:48.0

And then what's happening now is we're 10xing our efficiency and we're getting a save on head count because all of this is

0:53.8

thinkless work right fighting the right internal links all these things so a lot of people

0:57.2

talk about AI agents we're making these agentic workflows and that's how it's

1:01.0

been speeding us up and speeding clients up on our side.

1:03.6

So, yeah.

1:04.6

Have you guys been doing it?

...

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