All right, so we have a little treat for you.

So this is a coaching call from the Agency Owners Association.

This is a group that Neil and I have for agency owners

to help you grow faster.

So if you're the agency space, you a services business this is applicable to you.

It's a little preview of a call. It's probably 10-15 minutes or so and you get a sense for what it looks like to be in the group.

If you want to learn more about the group you can go to marketing school.

I.O. slash agency can go to marketing school that I. Oh

I. Hope you enjoy the episode. Who's got a question a problem or a

takeaway that they'd like to throw in? I think think Rebecca if you wanted to start it sounded like you had something that was on the tip of the tongue.

I'm curious and you guys have probably talked about this and so if you have just point me back to like maybe a session

if you happen to remember it and I'll just

listen to it. We're in lead generation all that stuff and the thing that constantly

comes up and so it comes up in all of your email too is cold outbound prospecting and all

the magical tools that everybody's selling with the they're developed you know they're

creating the AI emails and they'll practically send them and get you

your own leads. We haven't seen this being successful yet it's constantly

touted as successful and so I'm just not comfortable recommending it in the smaller

B-to-B space and I'm curious if somebody's actually like making money off this

besides just charging people to do it. So Rebecca is it more around like kind of who's

crushing with cold outbound right now? I guess so. Yeah I guess so and I I don't

crushing to me means somebody's helping a client make a lot of money versus they're just

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