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The Boostly Podcast

Why SEO Is Not For You

The Boostly Podcast

Mark Simpson

Marketing, Business

5.0302 Ratings

🗓️ 1 June 2022

⏱️ 10 minutes

🧾️ Download transcript

Summary

Welcome to Boostly Podcast Episode 458. In this podcast I'm going to be talking about SEO - otherwise known as Search Engine Optimisation. We're going to be covering how to manage your expectations of SEO, and why ranking number one on Google is an unrealistic expectation.   Want to gain trust from your customers? Check out www.boostly.co.uk/trust   00:00 - Introduction 00:19 - SEO is not what you think it is 04:35 - What’s stopping you from being top of Google? 05:44 - The organic search results 07:18 - Long-tail keywords 08:42 - You must have realistic expectations of SEO   • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast

Transcript

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0:00.0

For those of you that have read the book,

0:02.2

you will know that I talk about this in there

0:04.4

in a little bit of detail,

0:05.6

but this is something that I am seeing loads.

0:08.4

When people are booking a call with us for a new website,

0:13.5

a lot of people are saying,

0:15.4

and I asked the question,

0:16.8

why do you want a direct booking website?

0:19.7

And they say, well, I want to rank number one on Google

0:22.0

when someone searched for Dirt Dirt Inde.

0:24.6

And this is why I wanted to do the video

0:26.0

because I want to be able to send them to this to go,

0:28.6

you've got to really change your mindset

0:30.3

of what you think search engine optimization or SEO means,

0:36.1

because it's not what you think it is.

0:38.7

And you're not going to,

0:39.5

if you come into this with the wrong goals

0:41.0

and the wrong mindset, you're going to be disappointed.

0:43.6

And I'm going to do a separate video on what a website is.

0:47.7

And it's really important on what a website is,

0:49.5

but I wanted to do this to really sort of change

0:51.4

your mindset of what everybody thinks SEO isn't.

...

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