Welcome back to another episode of the Bruce Lee podcast. This is a very visual one. So please make sure that you are looking at the screen and you interact because what we're going to be doing is a little

Bruce Lee tune up. So Bruce Lee tune up, bringing it back. What it is is that I've got a host at a part of team, Bruce Lee, you're going to be part of team, Bruce Lee, you know where to go, go to

Bruce Lee. Okay. Do you case that your journey there? And time from times I'll do marketing reviews and tune ups and I'll find something that I want to be able to help them with but in exchange, I can help them by recording a podcast episode at the same time so I can share with the wider community. And today what we're doing is we're going to have a little look at her Airbnb listening to see how we can provide some help and advice just to see which is doing well doing not so well and what to improve. So let's just go straight in. One of the biggest problems when it

comes to converting a look at into a booker for a direct booking is the trust factor. Whether you like it or not, your guest is looking to make sure the you are who you say you are. So how can you do that? Well the number one accreditation and

recommendation certification service in the industry is I-PRAC and I'm so happy to say that I-PRAC is sponsoring this podcast and is the lead sponsor for all Boothley content. The reason why we partnered up is because I have been working alongside I-PRAC for many years. I recommend them to every Boothley customer, client and team Boothley member.

The reason being is that unlike other accreditation services, they are not just country specific. It is global and it is worldwide. They've got over 10,000 members and they've got over 250,000 properties which means that you can display your I-PRAC certificate on your website and on your socials and know that you are going to be providing that trust that your future potential guest is looking for.

I reached out to I-PRAC and I asked them if they've got a special offer for Boothley members and so if you go to Boothley.co.uk, for slash trust, T-R-U-S-T, you will go to a special Boothley landing page where you can book in a call and a demo and if you sign up you get a very special exclusive discount that only Boothley members can get.

Thank you I-PRAC for being our sponsor. Thank you to listen to this very short message. I hope that you go and check out I-PRAC today. I hope that you go and join them just like hundreds of other Boothley members have done because it will help massively with you increasing your diary bookings. Let's get back to the show.

As you are watching this, please make sure you hit the thumbs up button, make sure you comment below, let us know, link to your Airbnb list and if you would like me to do a little tune up for you and also as well share this video into Facebook groups so that other people can find out about it.

This is Eva, apartments are in Southampton. Already she is a massive fan of the emojis and the icons, little shout out on a tippereder hat to Danny from Optimize my B&B for these tips and tactics.

Now one thing that I like what she is doing well is that the images are tagged with the business logo. Now instantly what that does is it shows the person viewing it that they are not just a hobby host.

Somebody that is doing this as a spare room, etc. But having the branding it shows that you know what you're doing and also as well what I like in this image, this first image here, it's got a lot of the information so it tells the person what they are looking at to bedroom apartment sleeps up to five.

One bedroom is a double, I would get rid of that to be honest and I would just go to bedroom apartment sleeps up to five fully equipped kitchen professionally cleaned I would have something like fast wifi or whatever else is got right there but I like that.

And obviously then as we look at all the other pictures they are branded I'm seeing this more and more now having the branding.

I mean you know if you were to give it constructive feedback I'd say I'd make the brand in a little bit less so a little bit more so sorry.

But things like this are all well and good you know apartments are apartments at the end of the day and some really nice pictures there but again the branding is good.

So again if we go in and look at here first thing that catches the eye is the emoji special offer available month bookings for March 2022 available and again we've gone.

Got the little clever little icons going here clever little fonts if you want to know how to do special fonts.

Special once there we go once for Instagram fonts for Facebook et cetera you can come and put some in here so to.

And as you can see it starts to make it a little bit funky on here so that's all that Eva's done again it's all about drawing the attention because every single Airbnb listing in the generic default mode looks the same what can you do and you don't have to go crazy.

Make a more subtle one for example to make it to make it stand out.

That's all Eva's done here now I've just typed in special fonts but as you can see lingo jam is one.

...