This is the Gary V. Audio Experience.

I think that one out of every tube, one more likely two out of every three people in here

that are a co-founder are not pure bread actual entrepreneurs and are making a mistake

in starting a company.

And let me explain what I mean by that.

And I know that's a razz and that's like a tough thing to say, but it leads to a bigger

conversation of self-awareness.

I'm not saying it like I'm cool I am, you aren't.

I'm saying that we are living through a narrative time right now where over the last

half decade entrepreneurship has been glorified to an extreme where everybody just feels

that they're entitled and should and it's attractive to start a company.

And what they're really doing is not putting themselves in the best position to succeed

and are wasting time, hurting their brand, losing people's money, doing a lot of things

that won't help them and stunting their own growth because they would have been incredible

in number two, three, four, five, you have a lot of people that are built DNA wise and

skill wise and have studied and went through school and have been formed and have trained

to be unbelievable consultants at Bayon and McKinsey and other places have a great career

and then get involved in entrepreneurial ventures where they can leverage the monies they

made and invest in things of that nature who are starting consumer apps, out the gate

and have no fucking clue how to be a true bread entrepreneur because they don't have the

stomach to deal when the market says go fuck yourself right and so that's a problem and

more importantly that problem bless you and that problem is about to rear its head because

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