Why Scaling Wellness Takes a Tech Mindset with Joel Kocher
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 27 January 2026
⏱️ 24 minutes
🧾️ Download transcript
Summary
Joel Kocher is a transformational leader who drove Dell's rise to Fortune 100 and co-founded Human, a leading cardiovascular wellness brand, earning national recognition for innovation, impact, and entrepreneurship excellence.
Top 3 Value Bombs
1. You are who you hire. Great companies are built through people, not products.
2. Focus is what makes the flywheel spin; follow one course until success.
3. True impact comes from disrupting for good, not chasing quick exits.
Check out Joel's website to learn more about Cardiovascular Health products - Humann
Sponsors
HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com.
Thrivetime Show - This is your year to transform your business! Start your transformation by attending the world's highest rated business growth workshop at ThrivetimeShow.com/EOFire.
Framer - The website builder that helps you build better websites, faster. Get started building for free today at Framer.com/fire! Plus, get 30 percent off a Framer Pro annual plan! Rules and Restrictions May Apply.
Transcript
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| 0:00.0 | Light that spark fire nation. JLD here and welcome to entrepreneurs on fire. |
| 0:07.5 | Brought to you by High Level, the all in one sales and marketing platform. |
| 0:11.3 | Today we'll be breaking down why scaling wellness takes a tech mindset. |
| 0:15.1 | To drop these value bombs, I brought Joel Kohr into EO Fire Studios. |
| 0:19.1 | Joel is a transformational leader who drove Dell's rise to Fortune 500 and co-founded |
| 0:24.2 | human, a leading cardiovascular wellness brand based on Nobel Prize winning nitric oxide |
| 0:29.4 | science, earning national recognition for innovation, impact, and entrepreneurship excellence. |
| 0:34.4 | And today we'll talk about cross-industry lessons, cardiovascular health, |
| 0:38.3 | health for everyone, staying grounded amid trends, and oh, so much more. And the big thing |
| 0:43.1 | for sponsoring today's episode goes to Joel and our sponsors. Fire Nation, we believe this is |
| 0:49.2 | your year to transform your business. Start your transformation by attending the world's |
| 0:53.5 | highest rated business growth workshop taught personally by Clay Clark and featuring football star and entrepreneur |
| 0:58.1 | Tim Tebow and President Trump's son, Eric Trump, at ThriveTimeshow.com slash EO fire. Again, request |
| 1:04.9 | life-changing tickets today at Thriveetime show.com slash EO. Fire. Are you ready for the ultimate all-in-one platform for entrepreneurs, marketers, |
| 1:15.0 | coaches, and agencies, build funnels, automate follow-ups, manage clients, |
| 1:19.9 | and even white label your own software, say hello to our featured partner high level |
| 1:25.7 | and visit high levelfire.com to start your free trial today. |
| 1:33.5 | Joel, say what's up to Fire Nation and share something that you believe about becoming |
| 1:39.1 | successful that most people disagree with. Success is about the people you surround yourself with, John. |
| 1:46.1 | It's not about you. |
| 1:47.8 | And as a company, you are who you hire, the end. |
| 1:52.7 | You know, it scrambles my brain that entrepreneurs and CEOs don't invest the time to interview every single person that comes to work in their firm. |
... |
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