Why Real Life Beats The Highlight Reel

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 18 November 2025

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today’s episode, I’m joined by James Maslow, a multi-talented actor, singer, producer, and speaker known for Big Time Rush, and Will Weinbach, a music producer, entrepreneur, and athlete. We talk about why authenticity wins online, how sharing your struggles builds stronger communities, and why in-person experiences create lasting business value. Will opens up about his ten-week return to tennis, balancing mindset, stamina, and strategy while developing AI tools that help creators spot trends and craft viral hooks. James shares how he’s bringing real-world connection back into brand partnerships through live events and meaningful collaborations that keep creativity grounded.

Transcript

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0:00.0	Good morning, good afternoon.
0:01.7	Good evening, everyone.
0:03.4	It is office hour is the celebrity entrepreneur show with James Maslow.
0:09.1	The incredible unstoppable James Maslow.
0:12.5	He is at home once again.
0:14.0	That's a great relief to both of us.
0:16.2	Mr. Maslow, how does it feel to be home after being on tour for so long? Oh, David Meltzer.
0:22.9	Great to see you. This is like our third episode in a row that I'm home. It's been awesome.
0:27.4	I've been flying out once or twice a week, building the speaking side of my life, playing
0:33.5	some of my own little show, starting to play some new music. And that has been such a joy to do something different, but it's also been so, so nice to actually have a home base.
0:42.5	And you, you've been in your office for the last few episodes, too. So similar story, I assume.
0:47.8	Yeah, I've been able to schedule this. You know, we have been traveling, but schedule this.
0:53.3	We're leaving for Vegas today.
0:55.5	Went to Monterey on Saturday for a day. So, you know, we're in and out. I'm lucky a lot of my flights
1:02.8	like you are just really short. So no major road trips. But after next week, we're on the road.
1:10.3	We got New York, Jacksonville, New York,
1:13.4	Rhode Island, and D.C., finishing up with Ed Milette and Gary V. on the Aspire Tour.
1:19.5	So, you know, we live the same kind of life. Yours is a little bit more taxing because you have to
1:25.4	rely on so many other people where, you know, my travels are
1:29.9	easy because I just have to show up. I don't do anything. I don't have to rely on anyone else.
1:36.6	I can show up or not show up if I wanted to. But more importantly, you know, it's be where you
1:43.3	want, when you want with who you want for as long as you want.
	...

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