Why Quality of Content Dominates in the Macro | Meeting w/ Benji Travis of Video Influencers
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 17 August 2019
⏱️ 23 minutes
🧾️ Download transcript
Summary
What's up podcast. Super tactical episode for you today - if you're big on YouTube these 20+ minutes are huge for you. Sat down with Benji Travis of Video Influencers to talk about the ins and outs of creating video content that wins on YouTube. Make sure you listen for his take on how content/thumbnail/title affects performance - amazing insight! Also check out his book "YouTube Secrets" on Amazon <3
Timestamps:
Transcript
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| 0:00.0 | Rapping yourself to steam up into subscribers or followers is going to be the ultimate demise of 99% of people that are listening to this guy's |
| 0:07.1 | Are you putting out entertainment or you putting out education because 90% of people are putting out selfish content? |
| 0:13.0 | Do you think about the audience first or don't you? |
| 0:16.0 | This is the GaryVee audio experience |
| 0:21.4 | First off, thank you so much for having me. I know how busy you are |
| 0:24.8 | You've literally changed our lives my family's lives and so many people around me read your book in 2009 |
| 0:31.4 | 2010-ish and just like |
| 0:33.4 | Chasing what crop you know as funny as you were talking. I'm like thinking I obviously know what crush had meant to you |
| 0:38.7 | Like just so many other people and like |
| 0:42.0 | People it's so crazy how much of that book played out. Oh, yeah |
| 0:47.5 | Somebody hit me up like you know you've cut and even as fresh as this book is for you |
| 0:52.1 | There's so much in here that you've kind of forgotten that you actually said it that way or in there |
| 0:56.5 | Somebody said a quote on Twitter and I was like that's super smart and I liked it and |
| 1:02.9 | And I got said Gary Vee you like your own shit and I was like what and he's like that's your quote from crush |
| 1:09.2 | I was gonna know what no wonder I thought it was yeah |
| 1:11.8 | And so I'll tell you it influenced me so much that that was like the standard for me |
| 1:16.7 | So I was like if if I was gonna write something I want to write something that helps people the way crush it |
| 1:23.1 | Help me and that's another reason why we went so niche with just YouTube versus video influencers |
| 1:28.5 | And I'll tell you just between us like personally |
| 1:31.2 | If we could have we would have called it |
| 1:34.9 | Crushing it on YouTube like literally that was our influence and our motivation inspiration. Yeah, so |
| 1:42.5 | That's why it took us so long to write it four years because we didn't want to just put our experiences |
... |
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