Well look, I mean, you know Budweiser Pepsi, Mondale's GE Diaggio, these are now five to eight year relationships at Vayner.

I think that people with any level of business common sense realize these big companies are not enamored by my charisma on Twitter.

This is the Gary V. Audio Experience.

Gary, you're probably the best example I can think of.

Just think about this as we're coming in.

If someone has used content marketing to create a personal brand and from that creator business.

Yes.

And I think what's really interesting we're even seeing it as we're recording this today is you've sort of evolved at the point where it's not about planning for your content marketing.

You talk about documenting.

Yes.

Creating moments all the time.

That's right.

And just naturally recording.

How did you get to that point?

Practice.

You know, it's funny when you open that sentence.

It's really interesting because I built a business in my 20s, a wine business that later I layered, you know, content with Wine Library TV in 2006 on YouTube.

And then to your point, that was almost like the baton being passed to me going into content creation as it segwayed from wine into business.

And off of the business content, I started one of the largest marketing agencies in the world, right, independent.

And so I just think practice, you know, I'm now 13 years into producing content.

And for the first five and a half years, I produced a wine show every single weekday.

And then I took a little bit of a gap to establish VaynerMedia.

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