Why Personal Brands Will Win in 2026 (Start Now) | The Dept. #115
The Dept. w/ Omar El-Takrori
Omar El-Takrori
4.9 • 820 Ratings
🗓️ 10 April 2026
⏱️ 83 minutes
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Summary
In this episode of The Dept. Omar is featured on Kassidy Warrens podcast for a conversation about what it actually takes to stand out online today. They talk about why personal brand matters more than ever, how authenticity is becoming the real advantage in the age of AI, and why trying to “keep up” with everyone else is the wrong strategy. Omar breaks down how to find your own way of showing up, why consistency creates opportunities you can’t predict, and how building trust online can open doors in business, content, and life. The conversation also goes deeper into identity, purpose, confidence, and the internal mindset shifts that keep most people from ever getting started. If you’ve been overthinking content, sitting on your ideas, or trying to figure out how to grow a brand that actually means something, this is an essential episode.
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Transcript
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| 0:00.0 | The biggest mistake new people make when creating content online is creating content with an expectation that they have to keep up with. |
| 0:07.0 | You actually don't keep up, you kind of just find your way of showing up. |
| 0:11.0 | Attention used to be the new oil without AI. |
| 0:15.0 | Now with AI, authenticity is the new oil. |
| 0:19.0 | Long-term consistency leads to indirect opportunity. You actually can't quantify or fathom the result or the effect of the doing the thing that you're supposed to do. |
| 0:30.6 | You referenced a video I posted 13 years ago on a podcast. So now my name is being brought up in rooms I'm not in. |
| 0:39.5 | That's a personal brand. |
| 0:41.2 | What are people saying when you're not in the room? |
| 0:43.9 | There are millions of people out there waiting for you to make the decision to go all |
| 0:48.1 | in on yourself. |
| 0:49.1 | Decisions beat intentions eight days out of the week. |
| 0:52.0 | Make the video. |
| 0:53.0 | So like what did it take from you to become |
| 0:54.9 | this version of yourself that you are today in clarity, in purpose, in authenticity? What a |
| 1:00.6 | question. The simple answer is Omar. Social media looks completely different than it did three years ago, five years ago, |
| 1:15.2 | 10 years ago. Things are changing. Nobody knows what to do. It seems like Hermosie's putting out |
| 1:22.0 | 500 pieces of content a week. What is the average person supposed to do to keep up with that level of content production? |
| 1:30.0 | The average person doesn't compare themselves to Alex Hermosie. My formula for getting people |
| 1:36.6 | to unlock what I like to call infinite content is actually finding your way of showing up |
| 1:42.8 | consistently. I like to call my content strategy, |
| 1:46.5 | which I would love people to tap into. It's kind of like the Adele and Kendrick Lamar strategy. |
| 1:51.8 | They release something and then they kind of create space for the something they just released |
... |
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