How To Sell Your Knowledge and Make More Money Online in 2026 | The Dept. #116
The Dept. w/ Omar El-Takrori
Omar El-Takrori
4.9 • 820 Ratings
🗓️ 23 April 2026
⏱️ 99 minutes
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Summary
In this episode of The Dept. Omar sits down with Jason Fladlien one of the most respected minds in the webinar and presentation world for a masterclass on how to turn one great presentation into a serious business asset. They break down why webinars still work, how to structure a presentation that actually converts, and what most people get wrong when trying to teach, sell, and monetize online. They also get into the psychology behind a high-converting webinar, how to name and package it, how to avoid over-teaching, why belief-shifting matters more than dumping information, and what it really takes to create a one-to-many sales system that builds trust and drives predictable revenue. If you’ve been trying to monetize your content, sell your offer, or build a business that doesn’t rely on one-to-one conversations forever, this is an essential episode.
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Transcript
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| 0:00.0 | There is no faster accelerator of trust, even more than a long-form piece of content on YouTube, |
| 0:06.0 | yep. |
| 0:07.0 | Then a 90-minute presentation. |
| 0:10.0 | 100%. |
| 0:11.0 | The guess I have on today is someone who's made a quarter of a billion dollars with the use of a |
| 0:18.0 | web class, master class, signature presentation, Jason Gladlin. |
| 0:22.5 | The webinar is an efficient way to communicate value to a mass market and then at the end of it |
| 0:29.8 | also sell something. Every business owner today should have this asset. That's a repeatable |
| 0:36.9 | asset you could use to print money. |
| 0:38.3 | Webinars will quit working guys when value becomes valueless. |
| 0:42.3 | The number one problem I've seen with people selling on a webinar was they couldn't feel comfortable |
| 0:47.3 | transitioning from teaching to selling. By the time this webinar is over, I will give you the single |
| 0:52.3 | greatest insight you've ever had when it comes to X, Y, and Z. This is what changed the game for me. |
| 0:57.1 | Can you speak to the person that won't have 5,000 on their web class and maybe they have |
| 1:00.8 | one or three or five people on their web class? |
| 1:03.6 | The number one most attractive way you can position a webinar is it should be... |
| 1:10.0 | So you really are like, I know it's so funny because if you know, you know, that's who |
| 1:15.6 | when I think about you. |
| 1:16.6 | You know, you're a goat in the space. |
| 1:19.6 | And could you start off by saying why you've given your life to sharing the information you share about having a perfect webinar. |
| 1:31.7 | Yeah, it's a weird story in some ways. So I was a rapper ever since I could remember ever hearing |
| 1:39.3 | rap. I was like seven years old. I was like, man, this stuff is cool. I want to do this. So I started |
... |
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