Why Our Thoughts On Influencer Marketing For Ourselves Have Changed

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 20 November 2025

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Hosted by Neil Patel and Eric Siu, this Marketing School episode breaks down why their mindset on influencer marketing flipped, how they use influencer deals to fund rising content costs, and the real numbers behind their content budget. Key takeaways: -Use influencer deals strategically to offset growing content production costs -Treat your podcast like a B2B media asset and sell sponsorships directly -LLM SEO will reward real authority, not short term spammy tactics Chapters: (00:00) Why our influencer marketing stance changed (01:00) Using influencer deals to fund content (02:20) What we really spend on content teams (05:24) Turning a money losing podcast into profit (09:51) How marketers game ChatGPT and LLM rankings (12:10) Our blueprint to fix ChatGPT style algorithms (18:49) Final thoughts, lessons and next steps 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

Transcript

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0:00.0	why our thoughts on influencer marketing have changed as well.
0:02.5	Because I will say that you and I were kind of like not doing it for a while.
0:06.8	Like a lot of people hit you up.
0:07.9	They hit me up as well.
0:09.5	But what is our, why is our mindset change?
0:12.1	And I don't think this applies to everybody, but at least we can give you our thoughts on
0:15.4	as business operators, why we've decided to open it up a little bit with influencer marketing.
0:22.1	Travel cost, I mean, content costs are expensive so i'm going to do influencer deals and i have been doing
0:29.6	influencer deals to cover a lot of my costs it's for me it really is that simple it's just a cost
0:35.6	analysis because i want to do more marketing,
0:39.8	but I have to also be responsible from a P&L standpoint.
0:43.3	I need to show growth for my team, for myself.
0:46.4	So this is like, man, if I double out my content output,
0:49.9	I know it's not going to produce the ROI that I need,
0:52.0	but I know in the long term it'll produce results. So the solution is take a few pay going to produce the ROI that I need, but I know in the long term, it'll produce results.
0:54.5	So the solution is take a few pay deals to cover the additional costs and then it's break even.
0:59.6	Yeah. So by the way, I think we can do an update on this one.
1:02.8	How much do you think you're spending, you'll spend on your content team, your organic content this year?
1:07.3	Not including full-time employees.
1:09.5	Including full-time employees. Including full-time employees.
1:15.6	You can do both.
1:21.1	I would say contractors are no more than 15-ish grand a month.
	...

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