Dude, let's come back to content teams for a moment because I was looking at our cost and I was pretty pissed off. I was like, dude, we're like, it's already this year. It's like 250 grand. I'm like how. How is this 250 grand, right? And not only that, I, you're you're spending 250 grand so far on internal content. Correct. Yeah, like brand team like this type of stuff like podcast or like short form video long. That's a lot. It lot and like how is it so much and i was just so irritated right it's too high of percentage for revenue yeah and so

so i'm like i'm like okay i'm gonna i'm gonna cut right and then so but the thing i'll say too is

with content teams because you work with like agencies and all that right they're either like

really good for their process in the beginning and then it tapers off. But what I found is that the quality is so bad that compared to like you think about working with your internal team, like you work with SLO or people like that. You get a very high quality consistently. But for whatever reason, when it comes to organic content, when you think about like some of the best content creators in the world like

let's use mr bese as an example so i've heard and i've seen this because i talk to people

that have worked for him before i've heard that his his his turn is extremely high right and so it's

like why is that exactly i don't know if you've seen this but i i'm getting more and more irritated

my guess is her Hermose has the same

issue. I don't know. He does. He does from what I've heard too. Yeah. So, but I'm like, okay, you try to hold content creators to like these content editors, your content team to high standards, but they just can't meet the standard, right? And but at the same time, you're paying an arm in the lake for this stuff too. And so, but I think my hypothesis here is that we need more people in-house, full-time, fully bought in.

That's my take on it instead of using all these agencies.

But the cost is too high when you do that when you're hiring them full-time.

Because of where?

That's true. If it's overseas, sure, I think part time from overseas, the economics will work out for you. Nearshore. So when we say overseas, by the way, we should talk about offshore versus near shore. Nearshore would be like Argentina. Yes. It would be like, you know, same time zones. Similar time zones. Yeah, yeah but within a few hours here or there, three, four, so that would be better.

But I wanted to get your take.

Like, what's your hypothesis on how come the quality?

I don't know if you're facing this issue with your content team.

Not so much.

We've learned our lane.

So when we create content for views, it performs well from a decent views perspective. I'm not saying we go viral, but it doesn't drive revenue. So like this week, I put a lot of franchise data out for franchise marketing. Interesting. It doesn't generate views at all. But we know for our business, franchises have been really good customers with low churn.

This is your YouTube channel, long form. No, this is just charts. So that goes Instagram, YouTube, no, Instagram, not YouTube, TikTok, LinkedIn, X, Facebook. Yeah.

I may be missing one.

Yeah.

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