Using Your “10% Edge” to Confidently Launch & Scale a Profitable Digital Course

The Influencer Podcast

Julie Solomon

Business, Marketing

4.7 • 1.5K Ratings

🗓️ 28 August 2024

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

I am so excited about today’s conversation with my dear friend Amy Porterfield. Amy is the host of the top-ranked podcast Online Marketing Made Easy and has generated over $100 million in revenue from digital courses! If you're looking to establish yourself as an expert and generate sustainable revenue in your business, this episode is for you! Amy dives deep into the world of course creation and launching, sharing valuable insights and practical tips from how to price your courses effectively, to how to leverage your unique expertise, and even choosing a course topic that aligns with your audience's needs and your passions. Whether you're a seasoned entrepreneur or just starting, this episode will remove the mystery and equip you to create and launch your own highly profitable digital courses. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 01:01 The Power of Online Courses 02:26 Creating and Launching Your Course 04:58 Why Choose Online Courses? 08:02 Real-Life Success Stories 12:55 Pricing Your Course 19:29 The Importance of the First Launch 21:35 The Importance of a 10% Edge in Course Creation 23:33 Adapting Course Content for Modern Audiences 25:10 Effective Course Launch Strategies 28:25 Finding Your Course Creator's Sweet Spot 31:07 Validating Your Course Idea 32:37 The Course Confident Bootcamp QUOTABLES: "When I think about online courses, I think about freedom." — Amy Porterfield "You can launch a digital course teaching exactly what you teach in one-on-one coaching and offer it to so many more people." — Amy Porterfield "The pricing of a course is about the results you are promising and the bigger, more powerful results you tend to charge more." — Amy Porterfield GUEST RESOURCES: Amy Porterfield IG | @AmyPorterfield RESOURCES: [BOOTCAMP] Join Amy’s 2-week virtual bootcamp that will guide you through the foundational steps of creating your own digital course. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month! KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.

Transcript

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0:00.0	I want to point this out to say what you're doing now doesn't necessarily have to be your end
0:05.1	all be all.
0:06.1	If it's on your heart to do something different that you have expertise in and you can teach because
0:10.2	you've dialed it in for yourself, you're allowed to make those pivots and try something else.
0:14.7	Welcome to the Influencer podcast. I'm your host, Julie Solomon. If you found yourself here, it means you are ready to unleash the powerful visionary that lives inside
0:24.4	you, turning you into an authentic leader who creates influence, impact, and change.
0:30.3	Let's get started. Welcome back, my friends, to another episode of the Influencer Podcast.
0:37.0	Today we have a dear friend of mine the incredible Amy Porterfield
0:44.6	back on the podcast today and we're talking about a really amazing topic because
0:50.9	of how impactful it's been in my business but also kind of interesting because it's a topic that I don't talk about a lot and that is online courses.
1:01.0	So if you listen to last week's episode, you heard me share my own personal
1:06.1	journey into how I got started actually with the business that I have today with an online course
1:11.4	way back in 2016, how that decision to create an online course and to keep at it and just slowly but surely fine tune and tweak over time greatly transformed my life and my business. It was the
1:26.5	precipice of me hitting my first million dollar year, the precipice of me hitting
1:31.0	my first multi-six-figure month, so on and so forth.
1:37.0	However, I am not someone that teaches the fundamentals of how to actually create a course and launch a course. That is where my dear
1:45.9	friend Amy Porterfield comes in. Amy truly is the only person in this space that is viable, credible, and experienced enough to teach how to create and launch an online course.
2:00.0	And even though I love to help people sell things like online courses and I love to help people with messaging and marketing and how to really build the sales system that you need and the brand and the messaging that you need in order to create or to sell your online course,
2:16.0	I never really talk about the fundamentals of it. And so it was amazing to have her on the podcast today to really break down exactly what you need to have in the very beginning
2:26.9	stages to actually create a course. So we're talking about how to create your course topic,
2:31.8	how to price your courses, how to know what method or theme to really
2:36.4	root in that is actually going to be successful in the marketplace.
	...

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