Why Old Marketing Tactics Don’t Work Anymore: Alex Cattoni Explains

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 18 November 2024

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Lunch with Norm, Norm Farrar sits down with Alex Cattoni, founder of The Copy Posse, to uncover the four major forces shaping the future of marketing. Alex shares her insights on the rise of consumer mistrust, why traditional sales funnels are outdated, and how marketers need to adapt to longer sales cycles. She also breaks down how social media is becoming the new search engine and the crucial role email marketing plays in building trust with audiences. Packed with actionable tips, this episode is a must-watch for anyone navigating today’s marketing challenges. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy Make your profits bright this holiday season with Walmart Marketplace. Sign up today. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ This episode is brought to you by AMZ Rank: Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year? As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at [email protected] Make sure to mention The Beard Guy sent you to unlock an exclusive discount! This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Transcript

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0:00.0	after someone interacts with a touchpoint for the first time, they're going and interacting
0:05.2	often with your brand across multiple different platforms and places before and if they decide
0:11.1	they're going to buy from you.
0:27.8	Hey, everyone, it's Norm Ferrar, aka the Beard Guy here, and welcome to another lunch with Norm, the e-commerce and Amazon FBA podcast.
0:31.6	Today, we're going to be discussing the future of marketing.
0:35.9	What are the four major forces shifting marketing landscape how do you
0:40.4	build trust when a nobody trusts you and what is the right way to use AI in your marketing campaigns
0:48.3	so welcome to another lunch with norm the e-commerce and amazon fba podcast All right, you know what? One thing you should do
0:55.3	when you have a podcast is put it on Do Not Disturb. I'm talking about your iPhone. I just got a call.
1:00.3	But that's nothing new. All right, like I said, today, we are talking about the future of marketing.
1:08.6	But before you do anything, make sure you subscribe to our YouTube
1:12.7	channel, give a thumbs up, and share this episode, and maybe ring that bell. Okay, our guest is
1:21.1	the founder of copypossy. Alex has helped over 500,000 copywriters and entrepreneurs from around the world ignite their business
1:29.9	with her fun and empathetic approach for branding, marketing, and copywriting.
1:36.4	Since launching the copypossy in 2020, Alex has been featured in forums, Mid Valley, and in Founder.
1:44.5	She is a five-time speaker at AdWorld, was crowned 22,
1:49.6	marketer of the year by Digital Marketer, and voted the number one most popular
1:54.0	copywriter in 2023, and received the Game Changer Award at the Women Inspiration Awards in 2024.
2:03.4	Please welcome, well, almost welcome, Alex Cotony.
2:08.6	But first, let's have a word from our sponsor.
2:11.7	Hey, Amazon sellers, are you leaving money on the table with Amazon?
2:15.9	Well, TrueOps is here to help you reclaim every last cent you're owed.
	...

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