Omnichannel Marketing Strategies for Amazon Sellers | Andrew Maff

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 27 November 2024

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

As a marketing expert with over 15 years of experience, Andrew has worked in just about every role within the marketing world. Working for both agencies and in-house brands, he experienced firsthand the successes and opportunities of working toward results. Frustrated with trying to get separate agencies, departments, and people to try to work together - as he likes to phrase it, “herding cats” - Andrew founded BlueTuskr. He intended to bring a sense of unity to brands by developing an internal team that works together toward one common goal: results. This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy Make your profits bright this holiday season with Walmart Marketplace. Sign up today. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ This episode is brought to you by AMZ Rank: Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year? As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at [email protected] Make sure to mention The Beard Guy sent you to unlock an exclusive discount! This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Transcript

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0:00.0	starting from scratch. It's tough to, you can't really reach out to an audience and tell them about
0:03.9	new product and you're basically starting that whole process over. And when you're on your own
0:08.6	website, it's very different. You can email people, you can run ads, you can post it on social,
0:11.9	you can do all these different things. And of course, in this assumption, you're only on Amazon.
0:15.9	But with the DSP side, if you're able to acquire that customer on Amazon and then start to
0:23.7	advertise to them, upselling them to your own website, or one of the things that I think has
0:30.3	been kind of the best position of it is Amazon, not a lot of people, you have a subscribe and
0:36.2	save option, but it's just recurring product showing up,
0:39.5	right? There's no benefit to subscribing, excluding your 5% savings or whatever. But if you're
0:45.0	driving traffic to Amazon, they're converting and you have a product with a subscription,
0:49.0	you can now incentivize them to come from Amazon that you know they purchased your product
0:53.8	and send them back to your website and incentivize them to come from Amazon that you know they purchase your product and send
0:54.7	them back to your website and incentivize them to subscribe.
0:58.0	So now,
0:59.0	Lunch with New,
1:01.5	Lunch with,
1:01.5	Lunch,
1:04.0	Yeah,
1:04.8	and,
1:04.9	Hey, everyone.
1:09.5	This is Norm Ferrar,
1:10.3	aka the beard guy here, and welcome to another lunch with Norm,
	...

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