So I know you've heard that bro marketing is bad. People throw around the women in bikinis,

the men on private jets, and we all love to hate on bro marketing. And I could list five names

pretty quickly, which I won't, but here's a good name. Rob Marsh is here with us today.

And we're going to talk about why not all bro marketing tactics are bad and what that means for your business.

Rob, if you haven't listened to him on the previous episode where we got, you know, some nice, candid snapshots of how he's built his business, the Copywriter Club, and some transitions and challenges that

he's going through in his business right now. He is a direct response copywriter who specializes

in email and sales pages. He's written everything from direct mail to TV case studies and

the book. He's worked for clients like American Express, Cedars Sinai, and Poral Site. Today, he writes primarily for

tech companies, software as a service companies, and even health supplemental clients. When I looked

at the Copywriter Club, if you haven't heard of it, I see the tagline. It's where copyrighters go to

get better. Better copy, better clients, better paychecks, and maybe Rob, you're going to

change that tagline soon. I will see what happens. But thank you for coming on to the show a second

time. And I'll share the same thing I shared before when I read your bio. You said you have a very,

or you're trying very hard not to have that second donut. And I commented that

copyrighters always have this little something that tickles your fancy that, as you called in the previous

episode, a pattern interrupt. You being on the podcast has been that pattern interrupt. I would say

a nice, fresh, just amicable interview. Not that all my interviews aren't friendly and fun, but I have thoroughly

enjoyed our first episode together, and I'm happy to welcome you back for a second one. Thank you for

being here. Thank you. I mean, if amicable is a pattern interrupt, maybe we should do something

really adversarial here and argue and, you know, give people something to talk about with the second.

Right, right. Actually, a little bit of a teaser. There may be... and you know give give people something to talk about with the second episode right right actually

a little bit of a teaser there may be a more entertaining filter on this episode come on this

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