Welcome back to another episode of the Art of Online Business Podcast in this episode and the next one

we'll be covering many things I have to do with the art of copywriting. And if you have already

subscribed and are watching the YouTube channel, then you can see what hopefully is a familiar

face. If he's not familiar to you, you should get familiar. This is Rob Marsh and he is the, well, he's a direct response copywriter who specializes in email and sells pages.

He's written everything from direct mail to TV to case studies and a book.

He's worked for clients like American Express, plural sites, and today he writes primarily for tech, SaaS company, software as a service,

if you will, and health supplement clients. And in his free time, you might catch him running,

playing pickleball. Ouch, you know, I tore tendons a year and a half ago playing football. Let's not talk

about that. Yeah, let's not go there. You hanging out what family Rob okay your family man I

like that and this part caught me trying very hard not to have a second donut yeah welcome to the

show by Joe thank you I am honored to be here thank you thank you thank you I must say I know

that in a moment we'll jump in and talk about like a snapshot of where your business is at right now and we'll go back in time to, you know, the journeys that you've had.

I'm thinking of that song, the mountains are high, the valleys are low.

Yeah.

I'm sure it's been a journey.

But I always notice that I'm intrigued when I read copywriters writing.

And it's like all there's always a little something in there that

just tickles my brain and when I read your bio the first time before for you hopped on into the

studio it was the and trying very hard not to have a second donut and I wonder like can you explain

just to me what is that thing that copyrighters do that just sparks a little bit of intrigue or

tickle someone's fancy? I mean, that's exactly it, right? You're trying to break the pattern of

normalcy. And so with a typical bio, of course, you're going to, you know, read all of the clients

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