Boom! Shake the room, Fire Nation! JLD here and welcome to Entrepreneurs on Fire brought to you by the HubSpot podcast network with great shows like The Shake Up.

Today we'll be focusing on why non-food franchise opportunities are resonating with so many entrepreneurs.

To draw these value bombs, I have brought John Austinson into EO Fire Studios. John is a consultant owner investor and author specializing in non-food franchising.

He draws on his experience as a former Inc. 500 franchise president in multi-brand franchisee and serving his clients.

Today we'll be talking about why franchising is on fire, the pros and cons, because of course there are. We'll also be talking about the financial side of franchising and so much more when we get back from thank-in-ours sponsors.

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John say was up to Fire Nation and share something that you believe about becoming successful that most people disagree with.

What's up Fire Nation? Excited to be here. You know becoming successful so often times I find that people feel like you have to have all the facts when you're analyzing a big decision, option A versus option B.

What I found in my life and in the lives of others, if you start moving towards one or the other very often times out of left field comes option C.

And so really activity breeds activity. That's a motto that I live by. Get off the sideline, get in the game and when you do doors open.

And Fire Nation by the way you're not the type of person that's not in the game if you're listening to this podcast because you're consuming the right content from the right people you're being inspired by greatness.

Take action and never stop now john I do want to talk about what we're focusing on today which is.

Food franchise opportunities and I want to call a spade of spade I mean franchising right now is simply on fire and we're talking especially the non food side of things so who is buying these non food franchises and why are they doing it.

You know, you're to date I've done deals with millennials with generation X with baby boomers. I mean we're placing candidates across the board with great opportunities and really we see owner operators coming from the corporate world those in their 20s through their 40s.

I think COVID has caused a lot of people to question the path they're on and realize maybe they want a little more control in their life and maybe now it's the time to scratch that entrepreneurial itch so we see a lot of people going full time.

We also see a lot of what we call semi absentee those want to keep their jobs. I maybe put in 10 to 20 hours a week a little side hustle you know of course it always takes a little more effort than you think going in but there are opportunities where you can get in on the side and so have quite a few clients doing that.

I think part of that is you've got so much cash built up on the sidelines stock markets run up interest rates are low only so many good real estate deals to be had people are looking around saying what is that opportunity that I may be missing out on fire nation.

Opportunity a bound us it is everywhere we look but the reality is not all opportunity is the right opportunity to you which is why you've got to listen and consume the right content from the right people like I love to say my perfect mentor is always somebody who is currently where I want to be in life and I look for those individuals to bring me there now.

John again I like being truthful and transparent open and honest with my listeners and I like to talk about the pros and the cons because pros and cons to everything in life so share the pros share the cons of franchising just versus starting a company safe from scratch.

You know I'd say starting with the cons the biggest one I see oftentimes is people may be too entrepreneurial you want to have your thumb prints all over your idea and you're not willing to follow the system in the framework of a franchise and live within the guard reals if you will.

However and I tell my clients that from time to time you are too entrepreneurial at the same time I see a lot of people that recognize what franchising does bring to the table and that's really an ability to start out on third base instead of first base and you know goes it goes beyond the brand.

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