Why Netflix Bought Ben Affleck’s AI Company, and If Hollywood Should Worry
The Town with Matthew Belloni
The Ringer
4.3 • 1.1K Ratings
🗓️ 9 March 2026
⏱️ 31 minutes
🧾️ Download transcript
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| 0:00.0 | This episode of The Town is brought to you by The Madison, the new original series on Paramount Plus. |
| 0:10.2 | Academy Award nominee Taylor Sheridan's most intimate story yet, unlike anything he's ever done before. |
| 0:15.9 | The Madison follows a family raised in a world of digital distraction forced by tragedy to truly see one another |
| 0:22.1 | and come together. Authentic, multi-layered, and did I mention starring Michelle Pfeiffer and |
| 0:27.6 | Kurt Russell? Don't miss the Madison. New series streaming March 14th, only on Paramount Plus. |
| 0:35.1 | It is Monday, March 9th. Over the past few years, one of these smartest voices on the subject of |
| 0:41.1 | AI in Hollywood has been Ben Affleck. He's argued for using AI as a tool for both efficiency and |
| 0:47.7 | creativity. These downplayed concerns that AI will take over the role of the creative person, |
| 0:52.9 | particularly when it comes to filmmaking. |
| 0:55.0 | He was good on Joe Rogan discussing that issue, and he's done a lot on his press tours. |
| 0:59.0 | Turns out there's a reason why Ben Affleck knows so much about AI. |
| 1:02.9 | We learned last week that he's quietly founded an AI startup. |
| 1:06.5 | It's called Interpositive, and boom, he's now sold it to Netflix. |
| 1:12.2 | People in town may have seen that headline to become concerned, but first, this is not a text prompt to video AI model. It's basically |
| 1:18.7 | a filmmaking tool where a director can upload dailies and other pieces of his or own movie, |
| 1:24.3 | and the model can help fill in holes or streamline scenes, help with visual |
| 1:28.9 | effects, sound mixing, all of it. But it's not a stretch to believe that Netflix is doing this, |
| 1:33.7 | in part because it wants AI to help deliver more content for less cost. And if you're afraid |
| 1:39.2 | of people in the creative community getting spooked about AI, there's probably no better |
| 1:43.3 | strategy than getting |
| 1:44.3 | a filmmaker like Ben Affleck on your side. To that end, Netflix put out a little propaganda |
| 1:49.4 | video with Affleck explaining this model and how it can take out stunt wires, fix sunset lighting, |
... |
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