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Marketing School - Digital Marketing and Online Marketing Tips

Why MrBeast Learned That Ads Are NOT The Way To Monetize For The Long Term

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 3 August 2023

⏱️ 5 minutes

🧾️ Download transcript

Summary

Lessons learned by MrBeast on why ads are not the ideal

Transcript

Click on a timestamp to play from that location

0:00.0

All right so here's why Mr. Beast learned that ads are not the way to monetize for the long term so

0:05.6

wanted to share actually this is a podcast that I was watching and he was talking about how

0:10.8

he might get paid three four or five million dollars for a video

0:13.7

which is a lot of money and he might get a hundred two hundred three hundred

0:16.7

million views or so and what he's realizing is for the two hundred

0:20.9

three hundred four hundred million views just for some context here, the Super Bowl

0:24.8

gets about 115 million views or so.

0:27.0

And his videos are getting 300, 400 million.

0:29.4

Now, that's not apples to apples, necessarily.

0:31.2

We could talk about why that is in a second but his

0:34.3

justification is that he should be paid maybe ten million dollars per video or so and

0:38.2

he's realizing that brands aren't willing to pay that and so if they're not

0:42.0

willing to pay that then he should

0:43.7

start to think about his own brands his own stuff right which is kind of what we

0:47.9

talked about before when we talked about him advertising his own brand

0:51.6

feastables in one of his videos which is his yacht video him advertising on your guys's own brand Feastables

0:52.7

in one of his videos, which is his yacht video,

0:55.0

which is one of his all-time best performers.

0:57.8

At the end of the day, someone's advertising

1:00.0

on your guys' videos, your website, social media.

1:05.3

Typically, if you continually get people to advertise,

1:08.3

they're making more money from your audience

...

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