Paid social is a terrible investment for B2B. Now I know I'm saying something

outrageous but if we take a look at my screen over here this is from a friend of mine

his name's Chris Walker he's got an agency that does that's really well and

basically you could see from this post as it's pulling up it says confirm with data paid social lead gen on Facebook and

LinkedIn is terribly inefficient and provides very low ROI.

So he's been saying this for over six years,

but now this is confirmed with a massive data

released by metadata.

And I don't know if you know this, Neil,

but metadata, they're actually

going to be at the upcoming event in Beverly Hills

so we can pull some information from this guy.

But here, I'll let you read this off,

what I just highlight it, just so you have some meat on the bone.

Dude, I cannot read that.

It's too tiny for my screen.

I will read it. So here's what it says. This is absolutely

groundbreaking data set for B2B companies, especially given the scale.

42 million dollars in total advertising spend, 236,000 total, air quote unquote,

leads collected, okay?

And all of the associated downstream data

for pipeline and conversion rates.

...