Why Morons and Geniuses Shouldn't Be Your Marketers: A Chat with Estie Starr

Your Brand Amplified

Bleav + Anika Jackson

Management, Entrepreneur, Public Relations, Entrepreneurship, Small Business, Marketing, Marketing Trends, Business Trends, Ai, Women-owned, Business, Sales Strategy, Artificial Intelligence, Sales, Social Media, Branding, Podcast, Communications

5.0 • 132 Ratings

🗓️ 29 May 2023

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Estie Starr is the founder of Strand Consulting and Better Business School. On this episode, you will learn: Estie's journey in marketing and PR, starting her own businesses, and her passion for helping small businesses. How to avoid toxic work environments, gender disparity in the workforce, and the importance of valuing your offer correctly and pricing your services appropriately. Estie also discusses the different types of entrepreneurs, marketers, and business models, and emphasizes the importance of having a solid foundation and strategy in place before pursuing PR or marketing tactics. The episode provides valuable insights into the world of marketing and entrepreneurship.https://www.estiestarr.comWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Transcript

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0:00.0	Welcome to your brand amplified, the podcast where we interview marketers, publicists, and
0:06.5	brands to learn their stories, what makes them tick, and tips and tricks that make a
0:11.5	difference.
0:13.0	I am so thrilled today to have my new friend,
0:16.0	Esti Starr of Strand Consulting and Better Business School
0:20.0	here with us.
0:21.0	Esti, thank you for joining.
0:22.0	Thank you for having me. I'm so
0:23.6	excited to be here. Yeah, so we've connected several things including being
0:28.8	single moms, our very careers and marketing and PR and the kinds of communities that we like to serve today.
0:35.2	So I'd love for you to talk a little bit about your journey because you've lived in different cities and
0:39.7	states, you started out marketing and PR and you've done a few different things before you
0:43.7	decided to start your businesses and you're really your passion projects that you have
0:48.6	going now. Totally. I think I was born to do marketing in business. I started my first profitable business when I was 10 years old actually
0:57.8	But this current life iteration that I'm in really started back in 2011. I was working as the
1:05.2	CIO of a multinational nonprofit. Love my boss, love my job. I had lots of time,
1:10.3	which was so important to me then. I had three little kids at the time. I now have five
1:14.2	less little kids, but I sing with her. So you know just adding things to the lot of things to do.
1:20.1	And I had this crazy dream. I would be sitting in cafes again in 2011, right? So it's a minute ago and I'd be sitting in these cafes and I'd overhear people talking. It's often women. You like, oh my God, like you're so talented,
1:34.2	you should sell your cupcakes,
1:35.3	like a dollar each, you'll be amazing,
1:36.9	you be such a good business, you should try it,
	...

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