Why Monica McKitterick Fired the Healthcare System (and Built Her Own)
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 27 October 2025
⏱️ 23 minutes
🧾️ Download transcript
Summary
Monica McKitterick is a nurse practitioner, founder of Impact Family Wellness, and author of “DPC - Dream Job or Total Disaster,” helping clinicians launch profitable, patient-first DPC practices nationwide.
Top 3 Value Bombs
1. Success is not a number but it’s about building a life you love, not chasing metrics.
2. Direct Primary Care (DPC) puts patients and providers back in control, focusing on relationships and root causes.
3. Burnout happens when you chase someone else’s definition of success, alignment with your values creates freedom.
Check out Monica’s website for resources - The DPC Formula
Sponsors
HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com.
Freedom Circle - A powerful community of entrepreneurs led by JLD. Are you ready to go from idea to income in 90-days? Visit Freedom-Circle.com to learn more.
Ziprecruiter - Use ZipRecruiter, and save time hiring. 4 out of 5 employers who post on ZipRecruiter get a quality candidate within the first day. And if you go to ZipRecruiter.com/fire right now, you can try it for free.
Transcript
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| 0:00.0 | Who's raised rock today, Fire Nation, JLD here, and welcome to entrepreneurs on fire, brought to you by |
| 0:08.4 | high level, the all-on-one sales and marketing platform. Today we'll be breaking down why Monica |
| 0:14.4 | McKittrick fired the healthcare system and built her own. To drop these via bonds, I brought to Monica |
| 0:19.7 | into EO Fire Studios. |
| 0:21.2 | Monica is a nurse practitioner, |
| 0:22.8 | founder of Impact Family Wellness, |
| 0:24.3 | and author of DPC Dream Job or Total Disaster, |
| 0:28.7 | helping clinicians launch profitable, patient-first, |
| 0:31.6 | DPC practices nationwide. |
| 0:34.3 | And today we'll talk about the experience |
| 0:36.0 | that made Monica fire fire the healthcare system, |
| 0:38.9 | what direct primary care is, impact family wellness, what it is, how it works, the blocks, |
| 0:46.4 | and oh so much more. And a big thing for sponsoring today's episode goes to Monica and our sponsors. |
| 0:52.3 | Are you ready for the ultimate's all inone platform for entrepreneurs, marketers, coaches, |
| 0:57.4 | and agencies, build funnels, automate follow-ups, manage clients, and even white-label |
| 1:02.8 | your own software, say hello to our featured partner high-level and visit high-level |
| 1:09.9 | fire.com to start your free trial today. |
| 1:14.8 | Fire Nation, success isn't a solo journey. |
| 1:17.9 | It's about who you surround yourself with. |
| 1:20.0 | That's why I built the Freedom Circle, |
| 1:22.5 | a powerful community of entrepreneurs |
| 1:24.3 | ready to support, inspire, and share the ideas |
... |
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