Why Money is Key to Validating an Idea with Raja Skogland

The Exit - Presented By Flippa

Technology

5 • 2K Ratings

🗓️ 22 January 2024

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week on The Exit: Raja Skogland is the perfect example of why timing can be so important. Raja has had multiple exits but her most successful exit all came down to timing. Starting an online accelerator program for early stage companies was always a good concept, but Raja never would have expected the huge growth that came during COVID when everyone had to interact online. In what may be one of the fastest high-value acquisitions, the deal was done in just 10 days. Raja has an incredible story and shares her knowledge in this hugely educational interview for anyone looking to grow and exit a business. Listen to find out why Raja puts so much emphasis on the value of money when it comes to building a business. Raja Skogland is a Founder, investor, growth and fundraising advisor, and board member who has helped thousands of entrepreneurs build and grow more than just their company. Raja launched and managed thehub.io in Norway while growing the job platform to over 1200 companies listed. In 2019, Raja’s company launched the first online accelerator for startups in the Nordics, which was acquired by TheFactory.no. She then later became CEO at TheFactory and was awarded the best accelerator in the Nordics in 2019. In 2020, she started The Visionary Company, where they advise founders on how to go to market, scale, build their personal brand and raise money from investors. LinkedIn: https://www.linkedin.com/in/rajaskogland/ Website: https://www.thevisionaryvc.com/ For a Free Flippa Business Valuation: https://flippa.com/exit -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Transcript

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0:00.0	Hello and welcome to the exit presented by Flip Up the number one platform to buy and sell online businesses
0:05.9	Flipa manages over a billion in deal value annually and combines expert buy and sell side Advisory with its market leading valuation tool,
0:14.2	Deal Room, Off Market Offering, Market Insights,
0:17.3	an AI-based deal-by-deal matching engine.
0:20.7	Now for the exit.
0:21.9	The exit is a 30 minute podcast featuring awesome
0:24.4	entrepreneurs who have been there and they have done it. The exit talks to
0:27.6	operators who have bought and sold businesses of all different sizes. You learn
0:31.5	how they did it, why they did it, and get exposure
0:34.3	to the world of exits. It's a world occupied by a small few but accessible to many.
0:39.6	On this episode I sit down with Riah Scoggland. She's a fantastic entrepreneur who's been part of
0:45.9	multiple exits and now she coaches and mentors amazing entrepreneurs all over the
0:52.1	world and in this episode we unpack amazing entrepreneurs all over the world.
0:53.0	And in this episode, we unpack her most successful exit,
0:57.0	which was an online accelerator that was helping startups.
1:01.0	And this was a great example of educating customers and people just really emphasizing their model in the current state that it was.
1:10.0	Pre-Covid, people were saying, why would I need something that's online when everybody comes in to our
1:16.7	office to do the accelerator and work together and collaborate.
1:21.0	And this is such a great example around timing because COVID hit and boom there was just an explosion in demand for going all online.
1:31.0	So everybody started migrating over to leverage her
1:35.4	platform and at the same time the acquiring company that she'd been working
1:40.0	with as it was an accelerator for a long period of time managing that relationship,
	...

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