Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now,

with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed.

We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time.

So search for rapid response in your podcast player

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I'll see you on the other side.

My mom, she's actually a violinist, so she's into classic music.

When she visit New York City to meet me, the first time in the United States, I brought her to the concert.

That dutiful son is today's guest, Seju-Jung, co-founder and CEO of Noom. He's recalling a time soon after he moved to the US from South Korea on a mission to transform how we think about fitness and health

But for his mom's first visit to New York he had another mission give her a memorable time

So of course he fulfilled her dream. Kind of. I told her mom I will take the most energetic concert that you will like it and remember and that was mega death.

Now that's about as far away from a Broadway musical as I can imagine.

But keen to go above and beyond,

Seji wasn't taking his mom to your typical vanilla mega death gig.

I brought it to mega Death Gigant Tour. That means like they brought like 20 other bands.

It was like six hours non-stop-half metal show at Outdoor and it was like a real intense.

If you hadn't guessed already, Sejo is a huge fan of metal music.

His mom? Not so much, but that didn't mean his mission was a total failure. In fact, it was quite the opposite.

My mom was like, she couldn't stop laughing at me.

Because she was expecting Broadway musical show in Manhattan.

My mom was laughing at that situation.

I would say she had a very, you know, interesting experience, I would say, right?

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